SCENE FROM “THE LAST DROP OF WATER.”
OF WATER.” AN ATTACK BY HOSTILE INDIANS
IN THE DESERT
The Department of Justice, which has recently instituted action for alleged combination of the ten leading film-makers of the country, states that the total of pictures printed by these ten leading companies, which handle between seventy and eighty per cent. of the country’s business, fill between 2,500,000 and 3,000,000 feet of film every week. This means between 25,000 and 30,000 miles of pictures annually.
By permission of the Jungle Film Company. From a photograph, copyright by Paul J. Rainey
BEAR-HOUNDS PURSUING A CHETAH (FROM THE LIFE)
There is an ever-increasing demand for films, and many manufacturers are kept busy. From an original film about two hundred positives are usually reproduced and sent broadcast to the forty-five distributing agencies of the general company, which do the work formerly done by about one hundred and fifty independent exchanges in the various cities of the country. The reels were formerly sold; but are now leased to various theaters. Dates of exhibition are arranged with as much care and business acumen as are the great plays of the stage.
From a photograph, copyright by the Famous Players Film Co.
SARAH BERNHARDT AS QUEEN ELIZABETH SIGNING THE DEATH WARRANT OF THE EARL OF LEICESTER
The larger places attempt to have one “first-night” reel among the several shown at every performance. The reels usually rent to the exhibitor for from $20 to $25 for the first night, the price being scaled down each succeeding night about twenty per cent., until finally the rent is as low as a dollar a night. Hence a reel may travel every day, much the same as a theatrical troop in visiting small cities. The writer once had occasion to trace one of the Edison films, known as “Target Practice of the Atlantic Fleet.” The exchange had a complete schedule of just where this film would be shown for three weeks. It had been shown in several places in Washington, where it was scheduled to return, but was then in Richmond, Virginia, and was billed to appear the next day in Frederick, Maryland.