| + + | Educ. R. 29: 425. Ap. ‘05. 270w. |
“It is an excellent guide for study of plant structures in a college course.”
| + | Ind. 59: 270. Ag. 3, ‘05. 40w. |
Calhoun, Alice J. When yellow jasmine blooms. $1.50. Neale.
A story of the southland, with a heroine of the old-fashioned type, of rare beauty and unyielding pride, and a hero who, when he is not trusted without explanation, seeks to hide his wounded heart at the ends of the earth. By the aid of an opal which foretells disaster, and a railroad wreck, all is happily ended “when the jasmine blooms.”
Calkins, Ernest Elmo, and Holden, Ralph. Modern advertising. [**]$1.50. Appleton.
“‘According to various estimates the amount of money spent to-day in America for advertising ranges from six hundred to one thousand million dollars a year.’ This statement gives some measure of the important part which the art of advertising has come to play in the methods of business in the twentieth century. This volume gives an interesting account of the methods of modern advertising, and attempts to formulate some of the principles which underlie successful publicity.” (Outlook.) The volume belongs to Appleton’s “Business series.”
“Is overloaded with a special plea for the general advertising agent. Yet the authors have their subject practically and thoroughly in hand, and supply an illustrated manual that will be of value particularly to the business man who is planning a campaign of publicity.”
| + + — | Critic. 47: 383. O. ‘05. 60w. |
“It is as interesting to read as a novel.”