EDITORIAL OFFICE:
MILFORD LANE, STRAND, W.C.
THE ILLUSTRATED WAR NEWS, DEC. 30, 1914—[PART 21]—IV
The Most Economical Food for your Baby
is either Breast Milk or Glaxo
Pure, easily digestible milk is the only food suitable for a young baby, and contains everything baby needs. That is why, if Baby cannot have breast milk, he must have Glaxo, which is milk enriched with extra cream made pure and easily digestible. It costs you but a trifle more than ordinary milk, and is not only the one safe alternative for breast-milk, but is also more economical than foods which have to be mixed with milk to make them nourishing. Glaxo can be given either in turn with breast-milk or as the sole food from birth.
Breast milk does not contain Starch, Flour, Malt or Cane Sugar, neither does Glaxo. Glaxo is entirely pure, fresh milk, enriched with extra cream and milk-sugar. Only the very best milk is made into Glaxo, and, so that it shall be quite fresh, the milk is delivered to the Glaxo factory within a few hours of its being drawn from the cow, and is immediately pasteurised and filtered and the necessary cream and milk-sugar added. All the natural sweetness
and purity are permanently retained by the Glaxo Process, which dries the milk and cream to a powder and also causes the nourishing curd of the milk subsequently to form into light, flaky particles easily digested by even a very weak baby. As a well-known doctor has said: "Glaxo is superior to (ordinary) cow's milk for infants, being so much more digestible, and should be absolutely invaluable to mothers who for any reason cannot suckle their infants."
(Signed) —— M.R.C.S., L.R.C.P.