736 Marquette Building
Chicago
The most difficult business in life is to get advertisements for an “artistic” magazine—particularly for one that has the added stigma of being a free lance. We will give a commission of $5.00 to every one who secures a full-page “ad” for The Little Review. Write for particulars.
On the following pages you will find the “ads” we might have had in this issue, but haven’t.
Mandel Brothers might have taken this page to feature their library furnishings, desk sets, and accessories—of which they are supposed to have the most interesting assortment in town. I learned that on the authority of some one who referred to Mandel’s as “the most original and artistic store in Chicago.” If they should advertise those things here I have no doubt the 1,000 Chicago subscribers to The Little Review would overflow their store.
Marshall Field and Company might have used this page—but they wouldn’t. I have been to see them at least six times. They have a book department where you can actually find Nietzsche when you want him without having the clerk say, “We’ll be glad to order it.” Such a phenomenon ought to be heralded.
Carson, Pirie, Scott and Company ought to advertise something, though I don’t know just what. The man I interviewed made such a face when I told him we were “radical” that I haven’t had the courage to go back and pester him for the desired full-page. The Carson-Pirie attitude toward change of any sort is well-known—I think they resent even having to keep pace with the change in fashions.