THE PSYCHOLOGY OF CRAZES.
By Professor G. T. W. PATRICK,
UNIVERSITY OF IOWA.

A well-known Washington newspaper correspondent, writing of the recent Congress of the Daughters of the American Revolution and its disorderly meetings, says: “It is the unanimous opinion of those who have attended the congress that, while the Daughters of the American Revolution, individually, are nearly all intellectual, refined and attractive women, collectively they are an uncontrollable mob.” Why is the social conduct of human beings different from their conduct as individuals? This is the problem of the new science of social psychology. The following study of crazes and epidemics is offered as a slight contribution to this science.

By way of preface it might be said that a good deal of the confusion as to the subject matter of social psychology would be avoided if it were understood that this science is not the study of any mysterious entity called ‘the social mind,’ nor the mere study of those individual traits that make men social beings, such as imitation and suggestibility; but rather the study of the peculiar and characteristic behavior of the mind of the individual when under the influence of the social afflatus. Under this influence we do indeed find that he becomes a different being, and that his mental processes must be formulated by different laws; and we are convinced that, as thus understood, social psychology is just as distinct and legitimate a branch of study as is the psychology of the child or the psychology of sex.

Now, in what ways is the behavior of man as a social being different from his behavior as an individual? To answer this question in part, let us examine his behavior in mental epidemics and crazes. I select these because they illustrate in somewhat extreme form the influence of the social afflatus.

If, for the sake of comparison, we first consider the normal individual as such, we find that he is a perceiving, remembering, associating, judging, reflecting, reasoning being; that he is subject to certain feelings, emotions, desires and impulses, prompting him to action; that his action is more or less deliberative, and, when it finally occurs, is the result of a set of motives determined by the man’s character, which in turn is the outcome of his heredity and education and his general ability to appreciate and reflect the moral ideals of the social order to which he belongs. If now we study this man in respect to his mental development, whether from the savage or the child, we find that the direction of change has been away from imitative, impulsive action, towards thought, reflection, deliberation. He continually makes more use of memory and, anticipating the future, regulates his action in the light of his past experience. This change from the imitative and impulsive to the reasoning man accompanies the development of the higher brain centers, particularly of the cerebral cortex, upon which depend the all-important functions of memory and association. As an experiment it is quite possible to reduce this highly developed reasoning being in a single moment to a condition resembling his primitive state by means of hypnotism. In hypnosis there is a temporary paralysis or sleep of the higher brain centers, upon which depends deliberative, rational action, and, the lower (older) centers alone being active, the subject becomes a mere ideo-motor machine acting out every suggestion. In various related states of automatism, where there is any spontaneity at all, the mentality and morality of the subject are of a lower type and may be called reversionary in character, owing, no doubt, to the fact that those brain centers which represent the most recent acquirements of the race are temporarily out of the circuit.

If again we study the mind of the child, we find that it presents many points of likeness to the mind of the hypnotic subject and to the mind of the primitive man. We learn from biology that the child is to some extent a recapitulation of the life of the race, passing through in his individual development the stages of race development. Physiologically speaking, the higher brain centers and the centers for association, which are late acquirements of the race, are last developed in the child. We are therefore not surprised to find that the child, like the savage and the hypnotic subject, is imitative, impulsive, non-reflective, incapable of much abstract thought, deliberation or reasoning, and that he acts with a view to immediate rather than remote ends.

If now we turn to the behavior of the normal adult man in mental epidemics and crazes of all kinds, from the Crusades to the Massacre of St. Bartholomew, from the tulip mania in Holland to the Dewey welcome in New York City, we observe that his behavior is to some extent similar to that of the hypnotic subject, and the child, and the primitive man. The general character of mental action in epidemics is as follows: Men become imitative beings and their actions are determined by suggestion from the actions of others. Memory and the association of ideas are inactive, and there is an inability to reason and an indisposition towards deliberation and calm reflection. Past experiences are disregarded, remote consequences are not seen and behavior is impulsive and spasmodic. Feeling is very strong and every kind of emotion is apt to be exaggerated. Calm observation is also lacking and mental images may be mistaken for objective reality, as in the case of the hallucinations that are frequent in these phenomena.

The moral peculiarities of an epidemic are of a similar kind. Under the influence of a craze, the moral character of a people suffers a reversion to a primitive type. In times of epidemic waves the moral standards of the crowd approach those of the savage. We observe the exhibition of primitive instincts, such as cruelty, revenge and blood-thirstiness, together with changeableness, fanaticism, self-sacrifice and enthusiastic devotion to a leader. All these moral traits were well illustrated in the Revolution crazes in France and in the persecution of witches in the sixteenth and seventeenth centuries. Even in our own times a striking example of the primitive character of the morality of a people under the influence of social excitement was seen in the battle-cry of our American sailors in the recent Spanish war, ‘Remember the Maine,’ the ethical motive being a precipitate impulse to seek revenge. An instance like this can not be explained upon the theory that it represented the actual individual morality of the sailors participating in the battles, for it was echoed and apparently endorsed by the press throughout the country and upon the platform and even in the pulpit. It is hardly conceivable that an Englishman of noble birth should openly boast of his joy in being revenged upon an enemy; yet collective England is wild with delight when ‘Majuba Hill is avenged!’

We are thus led apparently to the theory that, for some reason not yet evident, under the influence of social excitement, something takes place in the brain of the individual not unlike the action of hypnotism, by which the higher centers representing the more recent moral and mental acquirements of the race are temporarily paralyzed, reducing the subject in a greater or less degree to the condition of the child and of the primitive man. The observation of certain physical phenomena which often accompany mental epidemics tends to confirm this theory and at the same time to suggest a possible explanation. Epidemics of the more extreme kind are apt to be accompanied by great muscular excitability, varying all the way from mere extreme mobility, such as shouting, jumping and throwing the arms, to convulsions like those of epilepsy. The dancing manias of the fourteenth and fifteenth centuries furnish the best illustrations of this, although these phenomena did not equal in intensity the frightful physical convulsions during the religious revivals in Kentucky at the beginning of this century. The particular character of these muscular movements is determined by imitation and suggestion. The movements themselves are no doubt due to congestion and irritation of the motor centers, or at least to a rapid overflow of nervous discharges at these centers, an accompaniment of the excessive emotion which attends all mental epidemics. In such a condition of the nervous system, thought, reasoning, memory and association can have little place, or, to express it physiologically, the unusual excitement in the lower centers of the brain accompanying excessive emotion may not only find expression in muscular movements, but may also exercise an inhibitory or paralyzing effect upon the higher centers, resulting in a kind of hypnotic condition. Neither is it difficult to understand the presence of this excessive emotion during mental epidemics or during any purely social movements, when we remember that war itself is the great original social movement, which even in this age always takes the form of a mental epidemic called the war spirit. The emotional effect of the mere physical congregation of a large number of men, the emotion increasing with the size of the assemblage, is known to all.