It was as late as the middle of January when I came to my office one morning and startled our editorial force by saying that The Scrap Book would be issued on the 10th of February. Up to this time no decisive work had been done on it. As I stated in my introduction last month, we had been gathering scrap books from all over the world for some time, and had a good deal of material classified and ready for use. It was an accepted fact in the office that The Scrap Book would be issued sooner or later. Indeed, the drawing for the cover was made more than a year ago. But no one on the staff, not even myself, knew just what The Scrap Book would be like or when it would make its appearance.
With a definite date fixed for the day of issue, however, and that date only about three weeks away, intense work and intense thought were necessary, and from this thought and work was evolved The Scrap Book as we now have it. From the first minute, as it began to take shape, it became a thing of evolution. Enough material was prepared, set up, and destroyed to fill three issues of The Scrap Book, and display headings were changed and changed—and a dozen times changed—to get the effect we wanted.
As it was something apart from all other magazines, we had no precedents to follow, no examples to copy, either in the matter itself, the method of treating it, or the style of presenting it. Our inspiration in producing The Scrap Book was mainly, and almost wholly, our conception of what would appeal most forcefully to the human heart and human brain—to all the people of all classes everywhere. This, supplemented by our experience in publishing, was our guide in evolving this magazine.
I have told you this much about the beginning and the development of The Scrap Book because such information about the beginning of anything of any consequence appeals to me individually, and I think generally appeals to all readers. If The Scrap Book, therefore, is to make an important place for itself in the publishing world, as certainly looks probable at this time, it will perhaps be worth while to have the story of its inception and evolution.
While I have created in The Scrap Book a magazine for the public, as I interpret the public taste—and this is always my purpose in anything I publish—I find that in The Scrap Book I have unconsciously created a magazine for myself. I mean just this, that for my own reading The Scrap Book as it is, and The Scrap Book in its possibilities, has all other magazines, every phase and kind of magazine the world over, beaten to a standstill.
And why? Simply because The Scrap Book in its scope is as wide as the world. It has no limitations, within the boundaries of decency and good taste. It has as broad a sweep in the publication of original articles and original fiction and original everything as any magazine anywhere. It has, in addition, in its review phases, recourse to the best current things throughout the world—the daily press, the weekly press, the magazines, the pulpit, and the platform. And best of all, it has the vast storehouses of the centuries to draw from—the accumulation of the world's best thoughts and best writing.
FRANK A. MUNSEY.