But even the classes which contain most of our hard drinkers seem really to care little for whisky, for they are not resorting to the saloons in any such number as was expected. Some seem to have formed the buttermilk or some similar habit, and have no inclination to return to the saloon—doubtless greatly to the happiness of their wives and the comfort of their children.
Habit, Not Appetite.
Whether this will last we do not know. Probably not. Mankind is gregarious, and the only public roof under which men may gather for the free enjoyment of a pipe and a friendly chat is the roof of the saloon. Therefore they will go to the saloon, and keep going until society tempts them away with something at least equally attractive.
They can go to the Young Men’s Christian Association, but they don’t want to. They will not be allowed to light their pipes, put their feet on the table, lean back in their chairs and blow smoke-rings to the ceiling.
Not even the public libraries do anything to draw men from the saloons. They must be “decorous,” take off their hats, and be silent. They don’t want to. Every public library should have a smoking-room where ordinary conversation is allowed. It will not disturb those who are reading. If it does they can go to other rooms.
The fact that it is habit and not appetite that is to be dealt with is the psychological basis of the so-called Gothenberg plan. On that plan all the saloons of a city are conducted by a corporation, whose members receive as dividends only a fixed, moderate interest on the investment, all profits above that going, in some form, to the public. There is no “bar.”
The Gothenberg Plan.
Customers sit at a table and their liquor is served to them. All saloons must keep “soft drinks” and give them at least as much prominence as is given to strong drinks. Under no circumstances is any attendant to have any interest in the sales of liquor, although in some cases he is allowed a commission on soft drinks and other refreshments.
No one is permitted to get intoxicated on the premises. There is no attempt to compel men to abstain. There is a continual temptation to do so. The army canteen was based on this theory, and was a most useful institution until some misguided women abolished it and drove the soldiers to debauchery. Nothing else was to be expected, or was expected, by the experienced.
The experience of this city proves that the drink habit is not difficult to overcome—not, however, by coercion, but by temptation. And men cannot be tempted to any extent by any efforts which have the missionary or altruistic flavor. Men wish to assemble in public places where there is entire freedom as to dress and appearance, and where there is no danger that anybody will solicit them to become better men. They are not only willing, but desire, to spend something for the “good of the house” and their own entertainment.