What is “2 West 40th Street”?

Why, it is the side-door to the notorious Town Topics den into which DeFrance and Col. Mann have dragged the corpse of “Watson’s Magazine.”

The FRONT of Col. Mann’s trap is on Fifth Avenue.

ARCADES AMBO!

Now DeFrance and Mann knew very well that there wasn’t a decent man in America who would knowingly send a dollar to buy stock of Col. Mann at the Town Topics address. Hence in their efforts to lure pigeons into the net, they use the side-door address which no one who is not familiar with the building would ever know to be the same building.

Oh, the shame of it, DeFrance! And YOU were the man whom I selected AS MY PERSONAL REPRESENTATIVE IN THE OFFICE, and who telegraphed me to Fort Lauderdale last winter urging me to resist Col. Mann’s removal of the Magazine to the Town Topics building!

With pathetic insistence, they are sending out this circular letter from this Town Topics Side-Entrance addressed,

Dear Friend.

I wonder how many dear friends Col. Mann imagines himself to possess.