“Why, Flaacke,” said the man who places the advertising, “if Watson’s Magazine had a million circulation and the rate was a dollar a page, I doubt if we would use it.”
Yet some poor, simple souls still think business men—big, brainy, successful business men—never mix politics and business. They do. And I trust our people will not forget it.
Ever notice how a late train keeps falling behind and getting later and later the farther she goes?
Well, we had an experience similar last month with the February number. A combination of circumstances made it certain that we should be a few days late—say two or three. But in our wildest dreams we never imagined being over two weeks late. One after another something new arose to still further delay us.
I can sympathize now with the railroad station agent who is obliged to tell passenger after passenger that “No. 23 is 40 minutes late.... Yes, she’s due here at 11:44.... Yes, that would bring her here about 12:24.” And so on and on and on. From Mr. Watson’s editorials, however, I take it that station agents on the Southern Railway give out no information regarding late trains. Maybe they will after Hon. Hoke Smith is inaugurated governor.
Anybody inquire why the February Watson’s didn’t come? My dear friend, you would think so if you could see the stacks of letters and postal cards which poured in—hundreds and hundreds; yes, thousands, I believe. It made us a great amount of additional work and worry, but—
On the whole, we’re rather glad the February number was late, because it gave us conclusive proof of the high esteem in which Watson’s Magazine is held. People don’t worry and write postal cards and letters about publications in which they are not interested, that’s a cinch.