I’ve been doing some real hard figgerin’. The P. O. D., which means in proper spelling, Post Office Department, insists that because we change to Watson’s Magazine, dropping the “Tom,” that we must apply for a new entry as second-class matter. Of course, as a matter of fact, as our legal friends remark—no, I won’t say that, in view of what Abe Hummel did and what Jerome is failing to do—our lawyer friends, rather, we never have been “second-class.” That’s a way Madden has of irritating publishers. Tom Watson’s Magazine always was first-class—now, wasn’t it?
At any rate, we have to tell the P. O. D. how many subscribers we have; how many we sell at news-stands, etc. Of the subscribers, we must show how many came direct, how many took a premium, how many subscribed through an agent or a newspaper clubbing with us.
It’s a big job to get this correct, because right now we’re swamped with new subscriptions and renewals. I think I got it right, however, and as the figures may interest you, I shall give you an idea what each State is doing.
Georgia still keeps far in the lead. Texas, Alabama, Missouri, Nebraska, New York, Mississippi, Arkansas, Tennessee, Illinois and Kansas follow in the order named, ranging from two to fifteen per cent of the total.
Florida, North Carolina, California, Louisiana, Indiana, South Carolina, Ohio, Kentucky, Pennsylvania, Iowa and Oklahoma—in the order named—have less than two and one or more than one per cent. of the total.
Washington, Virginia, New Jersey, Minnesota, Michigan, Colorado, West Virginia, Montana, Massachusetts, Indian Territory, Idaho, Wisconsin, Oregon, North and South Dakota (tied), Connecticut, New Mexico, Maine, Arizona, Maryland, District of Columbia, Wyoming, Nevada, New Hampshire, Vermont, Canada and Rhode Island follow in the order named, each with one-tenth of one per cent. or more up to nine-tenths of one per cent.
And three-tenths of one per cent. of the total goes to Alaska, Cuba, Delaware, Hawaii, Mexico, Panama, Philippine Islands, Porto Rico, Utah and a number of European countries. Watson’s Magazine is not only national but international. Up in Nova Scotia, Manitoba, and Northwest Territory the radicals are enthusiastic over it. Uncle Sam’s soldiers and sailors are taking it in the far corners of the earth. The War Department has asked for subscription rates.
Yet Watson’s Magazine reaches more people in the Sunny Southland than most any other magazine, whether published south of Mason and Dixon’s line or north of it.
And it will bring business for the advertiser who wishes to break into the Southern field, because every subscriber and news stand buyer has confidence in Mr. Watson. Oh, dear, I forgot. Advertising isn’t my line at all. See Ted Flaacke about that. He knows. But I know I’m right, nevertheless.
