A NEW IDEA.
This department of How to do Business is worth a small fortune. We never before saw the subject of book-keeping put in such an easy, straight-forward, business-like way. Mr. Eaton prepared this department for the man who keeps his own books, and who wants to leave his store at night when his clerks do. There is a heap of tom-foolery and waste of time in keeping ordinary accounts as they are kept in most stores. A system of records elaborate enough for John Wanamaker's is too often applied to the needs of a country store where sugar and calico are exchanged for butter and eggs. Books should be neat, accurate, and convenient of reference. These are the chief essentials. Fully one half of all business failures can be traced to poor book-keeping, and quite often the poorest book-keeping is the most elaborate. The business man should be able to tell his financial standing at any moment and not simply at the end of the year when his accounts are balanced. We venture to say that this one department of How to do Business will do much towards bringing about a different condition of things.
Can you write a good business letter?
There is no doubt about the fact that the lessons on letter-writing in How to do Business are the most sensible yet offered to the American public. The photographic reproductions are an interesting feature. The ability to write a good letter, either business or social, is an accomplishment of which any one might well be proud.
A BRIGHT DEPARTMENT.
About ten thousand copies of Mr. Eaton's earlier book were sold to managers and employees of banks, at $1.00 per copy. For some weeks after the book came out, Mr. Eaton received by mail an average of fifty orders a day from banks alone. His mail orders from all sources frequently ran as high as 400 a day. To say that How to do Business is "ten times more valuable than 100 Lessons in Business" (and these are Mr. Eaton's own words regarding it) is to give this new book a weighty recommendation.
This department was written for business men who have dealings with banks rather than for employees of banking houses. The illustrations include photo reproductions of actual checks. The back of one check shown on page 70 is a curious specimen. Among the subjects treated are: Bank discounts, writing and endorsing checks, discounting notes, managing a bank account, certified checks, payments by check, forged checks, drafts, collaterals, clearing houses, cashier's checks, different form of notes, business methods with notes, etc.
