The man is prosperous who saves a dollar on this and a half dollar on that: the prices quoted help you in this direction.
The goods offered are exceptional, on account of the price; and rare, because of their exclusive style.
Honest value is guaranteed for every cent you send, or it is sent back again.
It pays you to deal where no false representations are made, but where goods are sold exactly as advertised.
The goods offered are honest, the prices are right, customers are every-day honest people; and that's why it's easy to do business together.
You don't save the freight when you buy at home; the freight and a big profit as well are added in the price.
The whole truth of the matter is—what promises are made, are kept.
It is the belief engendered in the truth of these and other statements, the influence they exert in convincing, and the persistent method of keeping it up, that attracts this particular trade; and the faithfulness with which all promises are kept, all obligations fulfilled, that builds the business up on the lines of perfect confidence and retains it.
All may not be agreed upon the effect the response to this method of doing business has upon the country at large; but it is, nevertheless, a fact that the people everywhere are giving their material support to houses whose advocated policy is to supply them everything on which they can save them money, and it has proved to be a pronounced success to the promoters.
The possibilities of increased trade through the medium of the mail-order department appear almost unlimited. The amount of business that may be done has evidently never yet been measured, and no other branch of the business is apparently as capable of as large development as the mail-order trade.