Cheap books with attractive titles are usually fast selling property, and if contents are as advertised, always give satisfaction. The Keystone Book and News Co., 1111 Arch St., Philadelphia, are among the leading wholesalers. They send trade circulars only to persons who prove themselves to be regularly engaged in the mail order business.
Medical Business.
It is surprising to note what a vast amount of medicine is sent through the mails. There are remedies for all diseases to which the flesh is heir. If you have a good tonic, blood purifier, skin beautifier or other preparation which you wish to push the sale of, the better way to get “points” is to answer the advertisements of other concerns advertising similar specialties and learn their methods. But do not copy other concerns’ literature; simply pick out a few good ideas and combine them with your own originality.
Advertising Agencies.
A large proportion of advertising is placed through so-called agents. They are a legion. About a dozen make a specialty of mail order advertising. You can get further information by reading a copy of Our Silent Partner, which you can obtain free by writing to Fred Terry, Waterville, Maine. There are a large number of publications that pay for mail order advertising, and a much larger number which do not pay the advertiser.
Not Tolerated.
The U. S. and Canadian postal officials do not encourage so-called “work at home” schemes which usually take money out of poor people’s pockets. Many alleged offenders have been prosecuted for doing this sort of business.
Watch Your Mailing.
If you are doing a large mailing don’t neglect to make it a part of your duties to step in and watch the operations of your mailing clerks frequently. An employe sometimes forgets postal rates and wastes a great deal of money. We know an advertiser whose clerk sent out six thousand packages with four cents postage on each when the packages, consisting of printing matter, could have traveled at two cents. Most of the successful mail order advertisers keep their eyes [on] such details and they save money thereby.