First paragraph quoted: Aside from small country dailies—now carried by mail to addresses inside the county of publication free—and fraternal papers, Sunday School sheets and similar publications, there are few periodicals published in this country which weigh two ounces or less.

First paragraph following tabulation: “The rate would average 1⅞ cents per pound” for periodicals weighing two pounds.

A glance at the table shows that the piece or copy rate on a periodical weighing 28 ounces is given as 3¼ cents. A periodical weighing two pounds, or 32 ounces, would be charged a half cent more, or 3¾ cents for mail carriage and delivery, instead of 2 cents as now.

Second paragraph following the table, also in last paragraph quoted: “Normal” periodicals.

What is a “normal” periodical? Are the 4 or 8 page weeklies published in the back counties and the small religious, college, Sunday school and fraternal sheets that weigh two ounces or less “normal” periodicals? Are the dailies of our large cities, weighing from four to twelve ounces, “normal” periodicals? Is the Saturday Evening Post, weighing from ten to twenty ounces a “normal” periodical?

Are any of the periodicals in the following descriptive list “normal?”

The newspapers and other periodicals named in the following tabulation are those I could find within convenient, likewise hurried, reach. I tried to get them as near concurrent dates as I could. The tabulation will show the reader the proportion of advertising to body matter, printed in the different periodicals on the dates named.

Readers particularly interested in the data presented in the tabulation should, however, understand that for the newspapers listed, no account was taken of the “write-up” or “promotion” advertising printed as reading matter. Some newspapers, at certain times, carry a considerable amount of such paid matter while the standard monthly and weekly periodicals carry little or none of it at any time:

NAME OF PERIODICAL.Date of Issue.No. of Pages or Columns.[2]Reading Matter, Pages or Columns.[3]Advertising Matter, Pages or Columns.[4]Gross Weight of the Periodical.
NEWSPAPERS.
Chicago.
The Examiner.
Sunday Edition6-11-11392Cols.171½Cols.220⅔Cols.15ozs.
Daily Edition6-8-11126”77⅔”48⅓”4½”
Record Herald.
Sunday Edition6-11-11448”286½”161½”18”
Supplement[5]20pp.14pp.6pp.
Daily Edition6-8-11126Cols.77⅔Cols.48½Cols.5”
The Tribune.
Sunday Edition6-11-11490”212⅓”277⅔”20”
Supplement30pp.22¼pp.7¾pp.
Daily Edition6-8-11168Cols.86⅓Cols.81⅔Cols.6½”
Inter Ocean.
Sunday Edition6-11-11316”242⅚”73⅙”12”
Daily Edition6-8-1184”59½”24½”4”
The American.6-8-11126”65”61”4½”
Daily News.6-8-11210”87”123”7½”
Daily Journal.6-8-11112”63⅓”48⅔”4½”
The Evening Post.6-8-1184”64⅔”19⅓”3¾”
Boston.
The Globe.
Sunday Edition6-11-11720”399”321”25”
Supplement28pp.20½pp.7½pp.
Daily Edition6-12-11128Cols.102½Cols.25½Cols.4”
New York City.
The American.
Sunday Edition6-11-11392”221⅘”170⅕”12½”
The Herald.
Sunday Edition6-11-11728”373”355”23½”
Daily Edition6-12-11114”73⅘”40⅕”4”
Philadelphia.
The Enquirer.
Sunday Edition6-11-11576”339⅓”236⅔”18½”
Daily Edition6-12-11128”65⅚”62⅙”4”
Pittsburg.
The Gazette Times.
Sunday Edition6-11-11504”358¾”145¼”15¾”
Supplement20pp.15½pp.4½pp.
Daily Edition6-12-1184Cols.56Cols.29Cols.3”
Cleveland.
The Plain Dealer.
Sunday Edition6-11-11512”292”230”16½”
Daily Edition6-13-11112”71”41”3¾”
Cincinnati.
The Enquirer.
Daily Edition6-13-11112”66⅘”45⅕”4”
Louisville.
The Courier Journal.
Daily Edition6-10-11112”91⅔”20⅓”4”
St. Louis.
Post Dispatch.
Sunday Edition6-11-11400”261⅓”138⅔”12”
Globe Democrat.
Daily Edition6-13-11112”67⅔”44⅓”4”
Kansas City.
The Star.
Daily Edition6-15-11112”61⅓”50⅔”4”
San Francisco.
The Chronicle.
Daily Edition6-10-11126”86⅘”39⅕”4½”
Los Angeles.
The Times.
Sunday Edition6-4-111170Cols.586½Cols.583½Cols.35½Ozs.
Supplement30pp.24½pp.5½pp.
MONTHLY AND WEEKLY PERIODICALS.
Everybody’s Mag.4-1911316”146”170”22”
” ”7-1911284”140”144”20”
Cosmopolitan ”3-1911266”144¼”120¾”18”
” ”7-1911288”146½”141½”17”
McClure’s ”6-1911244”113½”130½”12”
American ”6-1911224”132½”91½”15”
Pearson’s ”6-1911206”143”63”16½”
Sat. Evening Post5-20-1168”32½”35½”9”
” ” ”6-3-1180”33¼”46¾”10”
Ladies’ Home Jour’l6-19-1184”52½”31½”16”
The Literary Digest5-13-1172”37⅙”34⅚”8”
Inland Printer3-1911176”68½”87½”24”
Publishers’ Weekly3-18-11136”62⅓”73⅔”7½”
Review of Reviews6-1911268”129”139”17”
Scribner’s Magazine6-1911250”134”116”16”
Harpers’ ”6-1911284”164”120”21”
Popular ”4-10-11286”226”42”14”
The Argosy5-19-11246”194”52”12”
The All Story4-19-11228”194”34”11”
The New Magazine5-19-11200”192”8”10”