"Oct. 29, 1663.—Up, it being Lord Mayor's Day (Sir Anthony Bateman). This morning was brought home my new velvet cloak—that is, lined with velvet, a good cloth the outside—the first that ever I had in my life, and I pray God it may not be too soon that I begin to wear it. I thought it better to go without it because of the crowde, and so I did not wear it. At noon I went to Guildhall, and, meeting with Mr. Proby, Sir R. Ford's son, and Lieutenant-Colonel Baron, a City commander, we went up and down to see the tables, where under every salt there was a bill of fare, and at the end of the table the persons proper for the table. Many were the tables, but none in the hall but the mayor's and the lords of the privy council that had napkins or knives, which was very strange. We went into the buttry, and there stayed and talked, and then into the hall again, and there wine was offered and they drunk, I only drinking some hypocras, which do not break my vowe, it being, to the best of my present judgment, only a mixed compound drink, and not any wine. If I am mistaken, God forgive me! But I do hope and think I am not. By-and-by met with Creed, and we with the others went within the several courts, and there saw the tables prepared for the ladies, and judges, and bishops—all great signs of a great dining to come. By-and-by, about one o'clock, before the Lord Mayor come, came into the hall, from the room where they were first led into, the Chancellor, Archbishopp before him, with the Lords of the Council, and other bishopps, and they to dinner. Anon comes the Lord Mayor, who went up to the lords, and then to the other tables, to bid wellcome; and so all to dinner. I sat near Proby, Baron, and Creed, at the merchant strangers' table, where ten good dishes to a messe, with plenty of wine of all sorts, of which I drank none; but it was very unpleasing that we had no napkins nor change of trenchers, and drunk out of earthen pitchers and wooden dishes. It happened that after the lords had half dined, came the French ambassador up to the lords' table, where he was to have sat; he would not sit down nor dine with the Lord Mayor, who was not yet come, nor have a table to himself, which was offered, but, in a discontent, went away again. After I had dined, I and Creed rose and went up and down the house, and up to the ladies' room, and there stayed gazing upon them. But though there were many and fine, both young and old, yet I could not discern one handsome face there, which was very strange. I expected musique, but there was none, but only trumpets and drums, which displeased me. The dinner, it seems, is made by the mayor and two sheriffs for the time being, the Lord Mayor paying one half, and they the other; and the whole, Proby says, is reckoned to come to about seven or eight hundred at most. Being wearied with looking at a company of ugly women, Creed and I went away, and took coach, and through Cheapside, and there saw the pageants, which were very silly. The Queene mends apace, they say, but yet talks idle still."

In 1672 "London Triumphant, or the City in Jollity and Splendour," was the title of Jordan's pageant for Sir Robert Hanson, of the Grocers' Company. The Mayor, just against Bow Church, was saluted by three pageants; on the two side stages were placed two griffins (the supporters of the Grocers' arms), upon which were seated two negroes, Victory and Gladness attending; while in the centre or principal stage behind reigned Apollo, surrounded by Fame, Peace, Justice, Aurora, Flora, and Ceres. The god addressed the Mayor in a very high-flown strain of compliment, saying—

"With Oriental eyes I come to see,
And gratulate this great solemnitie.
It hath been often said, so often done,
That all men will worship the rising sun.
(He rises.)
Such are the blessings of his beams. But now
The rising sun, my lord, doth worship you."
(Apollo bows politely to the Lord Mayor.)

Next was displayed a wilderness, with moors planting and labouring, attended by three pipers and several kitchen musicians that played upon tongs, gridirons, keys, "and other such like confused musick." Above all, upon a mound, sat America, "a proper masculine woman, with a tawny face," who delivered a lengthy speech, which concluded the exhibition for that day.

In 1676 the pageant in Cheapside, which dignified Sir Thomas Davies' accession as Lord Mayor, was "a Scythian chariot of triumph," in which sat a fierce Tamburlain, of terrible aspect and morose disposition, who was, however, very civil and complimentary upon the present occasion. He was attended by Discipline, bearing the king's banner, Conduct that of the Mayor, Courage that of the City, while Victory displayed the flag of the Drapers' Company. The lions of the Drapers' arms drew the car, led by "Asian captive princes, in royal robes and crowns of gold, and ridden by two negro princes." The third pageant was "Fortune's Bower," in which the goddess sat with Prosperity, Gladness, Peace, Plenty, Honour, and Riches. A lamb stood in front, on which rode a boy, "holding the banner of the Virgin." The fourth pageant was a kind of "chase," full of shepherds and others preparing cloth, dancing, tumbling, and curvetting, being intended to represent confusion.

In the show of 1672 two giants, Gogmagog and Corineus, fifteen feet high (whose ancestors were probably destroyed in the Great Fire), appeared in two chariots, "merry, happy, and taking tobacco, to the great admiration and delight of all the spectators." Their predecessors are spoken of by Marston, the dramatist, Stow, and Bishop Corbet. In 1708 (says Mr. Fairholt) the present Guildhall giants were carved by Richard Saunders. In 1837 Alderman Lucas exhibited two wickerwork copies of Gog and Magog, fourteen feet high, their faces on a level with the first-floor windows of Cheapside, and these monstrosities delighted the crowd.

In 1701 (William III.) Sir William Gore, mercer, being Lord Mayor, displayed at his pageant the famous "maiden chariot" of the Mercers' Company. It was drawn by nine white horses, ridden by nine allegorical personages—four representing the four quarters of the world, the other five the retinue of Fame—and all sounding remorselessly on silver trumpets. Fourteen pages, &c., attended the horses, while twenty lictors in silver helmets and forty attendants cleared a way for the procession. The royal virgin in the chariot was attended by Truth and Mercy, besides kettle-drummers and trumpeters. The quaintest thing was that at the Guildhall banquet the virgin, surrounded by all her ladies and pages, dined in state at a separate table.

The last Lord Mayor's pageant of the old school was in 1702 (Queen Anne), when Sir Samuel Dashwood, vintner, entertained her Majesty at the Guildhall. Poor Elkanah Settle (Pope's butt) wrote the libretto, in hopes to revive a festival then "almost dropping into oblivion." On his return from Westminster, the Mayor was met at the Blackfriars Stairs by St. Martin, patron of the Vintners, in rich armour and riding a white steed. The generous saint was attended by twenty dancing satyrs, with tambourines; ten halberdiers, with rustic music; and ten Roman lictors. At St. Paul's Churchyard the saint made a stand, and, drawing his sword, cut off half his crimson scarf, and gave it to some beggars and cripples who importuned him for charity. The pageants were fanciful enough, and poor Settle must have cudgelled his dull brains well for it. The first was an Indian galleon crowded by Bacchanals wreathed with vines. On the deck of the grape-hung vessel sat Bacchus himself, "properly drest." The second pageant was the chariot of Ariadne, drawn by panthers. Then came St. Martin, as a bishop in a temple, and next followed "the Vintage," an eight-arched structure, with termini of satyrs and ornamented with vines. Within was a bar, with a beautiful person keeping it, with drawers (waiters), and gentlemen sitting drinking round a tavern table. On seeing the Lord Mayor, the bar-keeper called to the drawers—

"Where are your eyes and ears?
See there what honourable gent appears!
Augusta's great Prætorian lord—but hold!
Give me a goblet of true Orient mould.
And with," &c.

In 1727, the first year of the reign of King George II., the king, queen, and royal family having received a humble invitation from the City to dine at Guildhall, their Majesties, the Princess Royal, and her Royal Highness the Princess Carolina, came into Cheapside about three o'clock in the afternoon, attended by the great officers of the court and a numerous train of the nobility and gentry in their coaches, the streets being lined from Temple Bar by the militia of London, and the balconies adorned with tapestry. Their Majesties and the princesses saw the Lord Mayor's procession from a balcony near Bow Church. Hogarth has introduced a later royal visitor—Frederick, Prince of Wales—in a Cheapside balcony, hung with tapestry, in his "Industrious and Idle Apprentices" (plate xii.). A train-band man in the crowd is firing off a musket to express his delight.