The Idea Behind
DUAL EDITIONS
An agreement unusual in American publishing has been made between Farrar, Straus and Young, Inc., and Ballantine Books, Inc. We believe that through simultaneous publication of new titles in paperbound and trade editions it is possible to secure broader distribution of good books at a considerable saving to the reader and with substantially greater royalty income for the author. At a time when costs are consistently rising, large printings of combined editions make possible a lower price for the trade editions, while nation-wide distribution of the paperbound edition makes immediately available to a great new audience the best in current fiction and non-fiction.
The convenient-sized, permanent, hard-cover editions may be obtained through any bookstore at a saving of approximately 60% of the cost of similar books published in the regular way. The paperbound original editions (not reprints) are priced at 35 and 50c and are distributed through 100,000 outlets.