Ideas that Stimulate

It is a recognized fact of observation that Every idea has a certain emotional quality associated with it, a sort of "feeling tone."

If ideas of health and triumphant achievement are brought into consciousness, we at the same time experience a state of energy, a feeling of courage and capability and joy and a stimulation of all the bodily processes. If, on the other hand, ideas of disease and death and failure are brought into consciousness, we at the same time experience

feelings of sorrow and mental suffering and a state of lethargy, a feeling of inertia, impotence and fatigue.

THE LAW

Exalted ideas have associated with them a vitalizing and energizing emotional quality. Depressive memories or ideas have associated with them a depressing and disintegrating emotional quality.

Pivotal Law of Business Passion

The wise application of this law will lead you to vigorous health and material prosperity. Its disregard or misuse brings deterioration and failure.

The distinction between wise use and misuse lies in whether disintegrating or creative thoughts, with their correspondingly energizing or depressing

emotions or feelings, are allowed to hold sway in consciousness.