FOR
The Society of Applied Psychology
NEW YORK AND LONDON
1920
COPYRIGHT 1914
BY THE APPLIED PSYCHOLOGY PRESS
SAN FRANCISCO
(Printed in the United States of America)
CONTENTS
Chapter I. IMAGINATION AND RECOGNITIONPage RECOGNIZING THE PAST AS PAST[3] IMAGINATION, PAST, PRESENT AND FUTURE[5] II. KINDS OF MENTAL IMAGES VISUAL IMAGERY[9] AUDITORY IMAGERY[11] IMAGERY OF TASTE AND SMELL[12] MUSCULAR AND TACTUAL IMAGERY[13] PERSONAL DIFFERENCES IN MENTAL IMAGERY[14] INVESTIGATIONS OF DOCTOR GALTON[15] INVESTIGATIONS OF PROFESSOR JAMES[16] INVESTIGATIONS OF PROFESSOR SCOTT[21] III. HOW TO INFLUENCE OTHERS
THROUGH MENTAL IMAGERY A RULE FOR INFLUENCING OTHERS[31] APPLICATION TO PEDAGOGY[32] HOW TO SELL GOODS BY MENTAL IMAGERY[33] A STUDY OF ADVERTISEMENTS[34] THE WORDS THAT CREATE DESIRE[35] A KEY FOR SELECTING A CALLING[36] IV. HOW TO TEST YOUR MENTAL IMAGERY FINDING OUT YOUR WEAK POINTS[39] TESTS FOR VISUAL IMAGERY[40] TESTS FOR AUDITORY AND OLFACTORY IMAGERY[42] TESTS FOR IMAGERY OF TASTE AND TOUCH[43] TESTS FOR IMAGERY OF HEAT AND COLD[44] HOW TO CULTIVATE MENTAL IMAGERY[45] V. THE CREATIVE IMAGINATION THE PROCESS OF CREATIVE IMAGINATION[49] BUSINESS AND FINANCIAL IMAGINATION[50] HOW WEALTH IS CREATED[51] THE KLAMATH PHILOSOPHY[52] HOW MEN GET THINGS[53] PREREQUISITES TO ACHIEVEMENT[54] HOW TO TAKE RADICAL STEPS IN BUSINESS[55] THE EXPANSION OF BUSINESS IDEALS[57] RISING TO THE EMERGENCY[58] THE CONSTRUCTIVE IMAGINATION[59] LITTLE TASKS AND BIG TASKS[60] WORKING UP A DEPARTMENT[61] IMAGINATION IN HANDLING EMPLOYEES[62] HOW TO TEST AN EMPLOYEE’S IMAGINATION[63] IMAGINATION IN BUSINESS GENERALLY[64] IMAGINATION AND ACTION[65]