NEW YORK AND LONDON

1920

COPYRIGHT 1914
BY THE APPLIED PSYCHOLOGY PRESS
SAN FRANCISCO

(Printed in the United States of America)

CONTENTS

ChapterPage
I.THE ELEMENTS OF MEMORY
FOUR SPECIAL MEMORY PROCESSES[3]
II.THE MENTAL TREASURE VAULT AND ITS LOST COMBINATION
WHAT EVERYONE THINKS[7]
CAUSES OF FORGETFULNESS[8]
SEEING WITH "HALF AN EYE"[9]
THE MAN ON BROADWAY[10]
WAXEN TABLETS[11]
NOT HOW, BUT HOW MUCH[12]
REMEMBERING THE UNPERCEIVED[13]
SPEAKING A FORGOTTEN TONGUE[16]
LIVING PAST EXPERIENCES OVER AGAIN[18]
THE "FLASH OF INSPIRATION"[21]
THE TOTALITY OF RETENTION[22]
POSSIBILITIES OF SELF-DISCOVERY[23]
"ACRES OF DIAMONDS"[24]
III.THE MECHANISM OF RECALL
THE RIGHT STIMULUS[27]
"COMPLEXES" OF EXPERIENCE[28]
THE THRILL OF RECOLLECTION[29]
"COMPLEXES" AND FUNCTIONAL DERANGEMENTS[30]
AUTOMATICALLY WORKING MENTAL MECHANISMS[31]
TWO CLASSES OF "COMPLEXES"[32]
THE SUBCONSCIOUS STOREHOUSE[33]
IV.THE LAWS OF RECALL
THE LAW OF INTEGRAL RECALL[37]
WHAT ORDINARY "THINKING" AMOUNTS TO[38]
THE REVERSE OF COMPLEX FORMATION[39]
PROLIXITY AND TERSENESS[40]
THE LAW OF CONTIGUITY[41]
LAWS OF HABIT AND INTENSITY[42]
APPLICATIONS TO ADVERTISING[43]
EFFECT OF REPETITIONS[44]
RATIO OF SIZE TO VALUE[45]
RISKS IN ADVERTISING[46]
V.THE SCIENCE OF FORGETTING
THE SKILLED ARTISAN[49]
HOW THE ATTENTION WORKS[50]
IRON FILINGS AND MENTAL MAGNETS[51]
THE COMPARTMENT OF SUBCONSCIOUS FORGETFULNESS[52]
MAKING EXPERIENCE COUNT[53]
HOW HABITS ARE FORMED[54]
VI.THE FALLACY OF MOST MEMORY SYSTEMS
PRACTICE IN MEMORIZING INADEQUATE[59]
TORTURE OF THE DRILL[60]
REAL CAUSE OF FAILING MEMORY[62]
THE MANUFACTURED INTEREST[63]
MEMORY LURE OF A DESIRE[64]
VII.A SCIENTIFIC MEMORY SYSTEM FOR BUSINESS SUCCESS
IMPORTANCE OF ASSOCIATES[67]
"CRAMMING" AND "WILLING"[68]
BASIC PRINCIPLE OF THOUGHT-REPRODUCTION[69]
METHODS OF PICK[70]
SCIENTIFIC PEDAGOGY[71]
HOW TO REMEMBER NAMES[72]
FIVE EXERCISES FOR DEVELOPING OBSERVATION[74]
INVENTION AND THOUGHT-MEMORY[77]
THREE EXERCISES FOR DEVELOPING THOUGHT-MEMORY[79]
HOW TO COMPEL RECOLLECTION[81]
FORMATION OF CORRECT MEMORY HABITS[82]
NOW![83]
PERSISTENCE, ACCURACY, DISPATCH[84]
MEMORY SIGNS AND TOKENS[85]
THE MENTAL COMBINATION REVEALED[86]

THE ELEMENTS OF MEMORY