The system now went on with flowing sail. The Western or Mississippi Company, being identified with the bank, rapidly increased in power and privileges. One monopoly after another was granted to it; the trade of the Indian seas; the slave trade with Senegal and Guinea; the farming of tobacco; the national coinage, etc. Each new privilege was made a pretext for issuing more bills, and caused an immense advance in the price of stock. At length, on the 4th of December, 1718, the regent gave the establishment the imposing title of “The Royal Bank,” and proclaimed that he had effected the purchase of all the shares, the proceeds of which he had added to its capital This measure seemed to shock the public feeling more than any other connected with the system, and roused the indignation of parliament. The French nation had been so accustomed to attach an idea of everything noble, lofty, and magnificent to the royal name and person, especially during the stately and sumptuous reign of Louis XIV., that they could not at first tolerate the idea of royalty being in any degree mingled with matters of traffic and finance, and the king being in a manner a banker. It was one of the downward steps, however, by which royalty lost its illusive splendor in France, and became gradually cheapened in the public mind.
Arbitrary measures now began to be taken to force the bills of the bank into artificial currency. On the 27th of December appeared an order in council, forbidding, under severe penalties, the payment of any sum above six hundred livres in gold or silver. This decree rendered bank bills necessary in all transactions of purchase and sale, and called for a new emission. The prohibition was occasionally evaded or opposed; confiscations were the consequence; informers were rewarded, and spies and traitors began to spring up in all the domestic walks of life.
The worst effect of this illusive system was the mania for gain, or rather for gambling in stocks, that now seized upon the whole nation. Under the exciting effects of lying reports, and the forcing effects of government decrees, the shares of the company went on rising in value until they reached thirteen hundred per cent. Nothing was now spoken of but the price of shares, and the immense fortunes suddenly made by lucky speculators. Those whom Law had deluded used every means to delude others. The most extravagant dreams were indulged, concerning the wealth to flow in upon the company from its colonies, its trade, and its various monopolies. It is true nothing as yet had been realized, nor could in some time be realized, from these distant sources, even if productive; but the imaginations of speculators are ever in the advance, and their conjectures are immediately converted into facts. Lying reports now flew from mouth to month, of sure avenues to fortune suddenly thrown open. The more extravagant the fable, the more readily was it believed. To doubt was to awaken anger, or incur ridicule. In a time of public infatuation, it requires no small exercise of courage to doubt a popular fallacy.
Paris now became the center of attraction for the adventurous and the avaricious, who flocked to it, not merely from the provinces, but from neighboring countries. A stock exchange was established in a house in the Rue Quincampoix, and became immediately the gathering place of stock-jobbers. The exchange opened at seven o’clock, with the beat of drum and sound of bell, and closed at night with the same signals. Guards were stationed at each end of the street, to maintain order and exclude carriages and horses. The whole street swarmed throughout the day like a bee-hive. Bargains of all kinds were seized upon with avidity. Shares of stock passed from hand to hand, mounting in value, one knew not why. Fortunes were made in a moment, as if by magic; and every lucky bargain prompted those around to a more desperate throw of the die. The fever went on, increasing in intensity as the day declined; and when the drum beat, and the bell rang, at night, to close the exchange, there were exclamations of impatience and despair, as if the wheel of fortune had suddenly been stopped when about to make its luckiest evolution.
To engulf all classes in this ruinous vortex, Law now split the shares of fifty millions of stock each into one hundred shares; thus, as in the splitting of lottery tickets, accommodating the venture to the humblest purse. Society was thus stirred up to its very dregs, and adventurers of the lowest order hurried to the stock market. All honest, industrious pursuits, and modest gains, were now despised. Wealth was to be obtained instantly, without labor and without stint. The upper classes were as base in their venality as the lower. The highest and most powerful nobles, abandoning all generous pursuits and lofty aims, engaged in the vile scuffle for gam. They were even baser than the lower classes; for some of them, who were members of the council of the regency, abused their station and their influence, and promoted measures by which shares rose while in their hands, and they made immense profits.
The Duke de Bourbon, the prince of Conti, the Dukes de la Force and D’Antin were among the foremost of these illustrious stock-jobbers. They were nicknamed the Mississippi Lords, and they smiled at the sneering title. In fact, the usual distinctions of society had lost their consequence, under the reign of this new passion. Bank, talent, military fame, no longer inspired deference. All respect for others, all self-respect, were forgotten in the mercenary struggle of the stock-market. Even prelates and ecclesiastical corporations, forgetting their true objects of devotion, mingled among the votaries of Mammon. They were not behind those who wielded the civil power in fabricating ordinances suited to their avaricious purposes. Theological decisions forthwith appeared, in which the anathema launched by the Church against usury was conveniently construed as not extending to the traffic in bank shares!
The Abbe Dubois entered into the mysteries of stockjobbing with all the zeal of an apostle, and enriched himself by the spoils of the credulous; and he continually drew large sums from Law, as considerations for his political influence. Faithless to his country, in the course of his gambling speculations he transferred to England a great amount of specie, which had been paid into the royal treasury; thus contributing to the subsequent dearth of the precious metals.
The female sex participated in this sordid frenzy. Princesses of the blood, and ladies of the highest nobility, were among the most rapacious of stock-jobbers. The regent seemed to have the riches of Croesus at his command, and lavished money by hundreds of thousands upon his female relatives and favorites, as well as upon his roués, the dissolute companions of his debauches. “My son,” writes the regent’s mother, in her correspondence, “gave me shares to the amount of two millions, which I distributed among my household. The king also took several millions for his own household. All the royal family have had them; all the children and grandchildren of France, and the princes of the blood.”
Luxury and extravagance kept pace with this sudden inflation of fancied wealth. The hereditary palaces of nobles were pulled down, and rebuilt on a scale of augmented splendor. Entertainments were given of incredible cost and magnificence. Never before had been such display in houses, furniture, equipages, and amusements. This was particularly the case among persons of the lower ranks, who had suddenly become possessed of millions. Ludicrous anecdotes are related of some of these upstarts. One, who had just launched a splendid carriage, when about to use it for the first time, instead of getting in at the door, mounted, through habitude, to his accustomed place behind. Some ladies of quality, seeing a well-dressed woman covered with diamonds, but whom nobody knew, alight from a very handsome carriage, inquired who she was of the footman. He replied, with a sneer: “It is a lady who has recently tumbled from a garret into this carriage.” Mr. Law’s domestics were said to become in like manner suddenly enriched by the crumbs that fell from his table. His coachman, having made his fortune, retired from his service. Mr. Law requested him to procure a coachman in his place. He appeared the next day with two, whom he pronounced equally good, and told Mr. Law: “Take which of them you choose, and I will take the other!”
Nor were these novi homini treated with the distance and disdain they would formerly have experienced from the haughty aristocracy of France. The pride of the old noblesse had been stifled by the stronger instinct of avarice. They rather sought the intimacy and confidence of these lucky upstarts; and it has been observed that a nobleman would gladly take his seat at the table of the fortunate lackey of yesterday, in hopes of learning from him the secret of growing rich!