Further encouragement came from the willingness of the handful of planters already in Virginia to remain there, and from the decision of Ralph Hamor and Samuel Argall, both of whom had formerly served the company in the colony, to return there. Especially significant were the arrangements under which Hamor and Argall planned their return early in 1617. One of the problems that had undoubtedly discouraged the adventurers from taking up the company's offer of a land grant in 1616 was the question of the supervision that could be provided for such tenants as they might elect to put on the land. In Bermuda, the adventurers had found an answer, or rather thought they had, by dividing the land into tribes, later designated as parishes, over which a bailif would exercise an office that was partly civil and partly traditional on the landed estates of England. In Virginia, Hamor and Argall pointed the way to a solution by entering into an association with several of the adventurers in England for the development of a jointly held plantation. Thus, in January 1617, the company awarded 16 bills of adventure to Hamor and six associates for the 16 men they proposed to transport to Virginia at their own charge. The following month saw a similar transaction with Captain Argall and his associates, five adventurers who had joined with this seasoned veteran to send out a total of 24 men. Argall went also as lieutenant governor in succession to George Yeardley, who had been left as deputy by Dale on his return to England in 1616, but the cost of getting the new governor out to his post seems to have been met entirely by his own associates. The arrangement has an obvious pertinence to an understanding of Argall's unhappy experience as governor, for he was later charged with neglect of the public interest through too great concern for his own personal interests. But here the emphasis belongs to the equally obvious fact that some of the adventurers were responding to an opportunity to send out tenants who would work under the management and direction of an experienced colonist.

In 1618 George Yeardley was back in London consulting with other adventurers, including some of the leading members of the company, who were interested in forming associations for the development of "particular plantations." Late in the year he sailed for the colony as the newly designated governor of Virginia. With him he carried instructions which record for us further developments in the company's land policy. All adventurers, including delinquents who would pay up their subscription, were now promised 100 acres of land on the first dividend for each share of stock, and another 100 acres as a second dividend after the first had been occupied. Such of the ancient planters as had paid their own way to Virginia, which was to say those who had settled at their own cost before Dale's departure in 1616, were also to receive grants in like amount. The adventurers were encouraged to pool their rights for a common grant of land by the promise that their estate could be developed under their own management and would be treated as a separate administrative unit for civil and military purposes. What the company had in mind were the larger associations already formed or on the point of being formed, such as that for the settlement of Southampton Hundred, which eventually embraced a nominal area of perhaps as much as 100,000 acres and in which the associated adventurers invested a total of some £6,000. Another example is the association of Sir William Throckmorton, Sir George Yeardley, Richard Berkeley, George Thorpe, and John Smyth of North Nibley which early in 1619 received a first joint grant of 4,500 acres and which founded above Jamestown the plantation known as Berkeley Hundred. These new associations were very much the same as the association of the Virginia adventurers which in 1612 had undertaken the colonization of Bermuda. For the development of their common grant they pooled the necessary capital in their own joint-stock fund and directed its investment through their own courts, assemblies, or committees as they saw fit. For every tenant sent to the plantation, the associated adventurers were entitled to an additional headright of 50 acres. They were awarded also an additional 1,500 acres for the support of public charges in the hundred, such as those incurred for the maintenance of a church and minister.

How many of the colonists who migrated to Virginia between 1618 and 1624 went by agreement with such associations as these is difficult to say, but there can be no doubt that they were a very large part of the total. The Virginia Company, which had served theretofore as the immediate colonizing agent, was becoming more and more a supervisory body for the encouragement of individual and associated adventurers in their own colonizing efforts. For itself, the company looked forward to a continuing revenue from quitrents to be paid, at the rate of two shillings per hundred acres after a term of seven years from the original grant, by all save the ancient adventurers and the planters who had migrated before 1616 at their own costs. To this revenue from quitrents could be added the benefit to be expected from the company's control of the colony's trade.

As in 1609, there seems to be no doubt that all plans looked ultimately to the establishment of individual land titles. Where the record has survived, the associated adventurers clearly intended that their common grant would in time be divided. In the case of Berkeley Hundred, the evidence suggests too that the associates used the promise of a share in this division for the recruitment of their first tenants. Yeardley's instructions reaffirmed the company's promise of a headright in terms inviting the migration of individual settlers at their own cost.

To understand the plans of 1618, the modern American needs to dismiss any idea that the isolated farm house of later America represented the ideal toward which men looked at this time. He should think rather of the English village community, or of the New England town, where men lived together with the advantages of a close social relationship and where the land they cultivated lay close at hand to the village and its church. If the associated adventurers continued to depend for a time on variations of the original joint-stock plan, it was not merely because they wanted to share the risk of a still uncertain venture or because they were seeking some useful device for meeting the problems of management. It was also because the plantation they hoped to establish was to have at its heart a town, and it was thought that the town could best be built through some common effort.

What has been said above is not intended to suggest that the company's role after 1618 was to be purely supervisory. Although it had an accumulated debt of some £9,000, or possibly because of this debt, the company agreed for the encouragement of individual adventurers to assume heavy responsibilities of leadership. It directed Yeardley to lay out four towns, or boroughs, along the James in which grants to individuals or the lesser associations would fall—Kecoughtan at the mouth of the James, Henrico at the head of its navigation, and in between Charles City and James City. From the Bermuda adventurers the company borrowed the idea of establishing a public estate intended to meet as nearly as possible all costs of government. In each borough 3,000 acres were to be set aside as the company's land for cultivation by its own tenants, who would work at half shares. Out of the company's moiety would come the support of all superior officers, excepting the governor, for whom an additional 3,000 acres would be set aside in James City. The company thus committed itself to a not inconsiderable program of colonization on its own responsibility.

One wonders what it was that inspired this renewed, and most ambitious, venture in Virginia—a venture that would carry to Virginia over the next five years something like 4,500 colonists. Several possibilities can be suggested. First of all, it should be noted that the interest of the London adventurers in the colonization of America had never faltered, despite repeated disappointment, since they had originally laid their hands to the task in 1606. This, at any rate, is true of the adventurers who led, and more especially of Sir Thomas Smith. After it had become no longer possible to push the adventure in Virginia, they had turned to Bermuda, where an initial success seems to have encouraged another try in Virginia. The plans adopted for Bermuda and later for Virginia indicate that the adventurers shrewdly capitalized on the desire of Englishmen in many different walks of life for title to the undeveloped lands of America. A newly stirring missionary impulse had its part to play, if only by giving to the name of Virginia more helpful associations. Argall had captured Pocahontas, the favored daughter of Powhatan, and with her as hostage the colonists had forced a peace with a heretofore implacable foe. More than that John Rolfe had married the Princess Pocahontas, as the English liked to call her, and Sir Thomas Dale as his last major service to the colony had brought her to England in 1616. In London, at court, and elsewhere, she and her entourage of Indian maidens had been a most effective advertisement of Virginia. Even after her own death in 1617, her maiden consorts had stayed on for many months before being finally returned to Virginia by way of Bermuda. Since 1613 the Virginia Company had leaned heavily on the missionary appeal in its efforts to encourage continued support of the colony, and it may well have been the company itself which prompted the bishops of the Church of England in the year of Pocahontas' death to sponsor a collection of funds for an Indian mission in Virginia. In any case, the approximately £1,500 raised for the purpose were turned over to the company, which in 1618 ordered Yeardley to set aside 10,000 acres at Henrico for the support of an Indian college.

The adventurers in 1618 also decreed certain legal and political reforms that were helpful in giving Virginia a better name than it had enjoyed for several years past. Disgruntled colonists returning from Jamestown had brought exaggerated stories of Dale's discipline, with the result that Virginia had gained the reputation almost of a penal colony. The company's renewed guarantee that the settlers would enjoy the full common law rights of Englishmen at home was coupled with provision for a general assembly of the colonists, a body which first met at Jamestown in 1619. In short, the company had the benefit in 1618, as so frequently in the past, of leadership of the highest quality.

Sir Thomas Smith was still the governor of the company in 1618, and without question his leadership must be considered to be a major factor shaping the new life then being infused into the colony. But a factional strife that would soon help to destroy the company already had made its appearance. The sources of this factionalism were varied, and some of them had little to do with the affairs of Virginia. Thus, at this time Sir Thomas found a determined enemy in the Rich family, headed by the wealthy Earl of Warwick and represented most ably by Sir Nathaniel Rich, who for many years was an active leader in the House of Commons. Warwick had a way of investing in voyages which bordered closely on piracy, and as a result of one such investment had become involved in a long and bitter conflict with Smith as the governor of the East India Company. Unquestionably of more fundamental importance was a growing opposition to Smith that was based upon discontent with the former management of the Virginia project. It seems almost as though the Virginia adventurers, before they could place full confidence in the new program for the colony's development, had to find some more satisfying explanation for the company's previous failures by charging gross mismanagement of its affairs. Such, at any rate, was the conviction to which many adventurers came, chiefly it would seem the lesser adventurers who were easily prejudiced against the great merchants of London, of whom Sir Thomas was the chief. In a company where the ultimate power to decide had been vested since 1612 in a general assembly of the adventurers voting by head rather than by share, the discontent of the lesser adventurers could become under the guidance of an effective leader a very potent force.

The leader was found in Sir Edwin Sandys, one of the ablest parliamentarians of seventeenth century England. Sandys himself was not one of the lesser adventurers. He had been a member of the Virginia Council since 1607, and in 1611 he had responded to the company's appeal for a subscription of £37 10s. by subscribing double that amount, thereby matching the subscription of Sir Thomas Smith. With the aid of other prominent adventurers, including the Earl of Southampton, and by making common cause for the moment with the Rich faction, Sir Edwin won election to the governorship of the company in the spring of 1619. In the absence of anything approaching a full record, it is impossible to say what justification there may have been for the charges of mismanagement that were brought against Smith's administration. It would not be surprising if over the long and frequently discouraging years of his leadership, and especially in the period since 1612, some irregularities, some carelessness had crept into the conduct of the company's business. A very noticeable result of Sandys' election was an effort to systematize the company's procedures by adoption of new standing orders and regulations, and to bring order out of an alleged confusion of the company's records, especially those pertaining to the rights of the adventurers to land in Virginia. But it is possible to speak with full assurance on only one point: no other of the adventurers had shown more courage or more devotion to the colony, no other of them deserves to be better remembered than Sir Thomas Smith.