No doubt, the courage of a few key leaders, among whom Sir Thomas Smith was now quite definitely the chief, had a large part in the decision to continue. Certainly, it took courage to launch the new campaign for funds to which the adventurers committed themselves in the fall of 1610. The estimated need ran to £30,000. All former subscribers were urged to subscribe another £37 10s. on agreement that the subscription would be paid in at the rate of £12 10s. per year over the next three years. Others were invited to subscribe on the same terms. The Lord Mayor appealed once more to the London companies, and plans were made for inviting the other towns of England to contribute. In November the Company published A True Declaration of the Estate of the Colonie in Virginia for the purpose of refuting "scandalous reports" tending to discourage subscriptions. Richard Rich presented, probably at the suggestion of the adventurers, his Newes from Virginia, the Lost Flocke Triumphant, a poem celebrating the shipwreck of the Sea Adventure and the providential survival of its passengers. And to this Silvanus Jourdan added his Discovery of the Barmudas, a pamphlet recounting the experience of Somers and his colleagues in the islands. It was written, declared the author, "for the love of my country; and ... the good of the plantation in Virginia."
It is not so remarkable that the adventurers failed to achieve their goal of £30,000 as that they actually secured the subscription of approximately £18,000 by the spring of 1611. The records of the company are so incomplete for any time prior to 1619, when the only surviving court minutes have their beginning, that it is impossible to give the comparative figures one would like to have. But there is evidence suggesting that the fund raised in 1609 may not have been larger than £10,000. If this be true, the success of this second campaign for funds becomes all the more remarkable. One can hardly explain it in terms of the ordinary calculations of a business community. Perhaps the adventurers believed their own propaganda, were themselves responsive to the kind of patriotic appeal that was made in the spring of 1610, when they were trying to get Lord De la Warr's expedition ready. "The eyes of all Europe," said the adventurers, "are looking upon our endeavours to spread the Gospell among the heathen people of Virginia, to plant an English nation there, and to settle a trade in those parts, which may be peculiar to our nation, to the end we may thereby be secured from being eaten out of all profits of trade by our more industrious neighbors."
With the new funds, the adventurers equipped two expeditions which sailed for Virginia in the spring of 1611. The first to leave carried 300 men, in three ships, under the command of Sir Thomas Dale, another veteran of the Netherlands fighting who had been commissioned as marshal of the colony. It was impossible not to be impressed by the evidence that a lack of discipline had contributed to the colony's woes, and Dale, who sailed in March, undoubtedly was intended to draw upon his experience as a soldier for the better discipline of the colonists. Sir Thomas Gates, who followed Dale out in May, had a broader task. He would continue to serve as the lieutenant governor under Lord De la Warr, and, like Dale, he carried 300 passengers. But his six ships also carried much more. One of the basic problems of original colonization, though it has often been lost sight of, was to stock the colony with cattle, hogs, poultry, etc. Later colonists, in Maryland or Carolina, would buy these essentials in Virginia, but the Virginia colonists had no established neighbor of their own nation on which to rely, and during the starving time they had literally eaten themselves out of stock. Nothing could better illustrate the fact that the Virginia adventurers in 1611 had to begin all over again than the 100 cattle, the 200 swine, and the poultry in unspecified numbers Gates had aboard his ships as they set their course westward. And if any one wishes to estimate the value of a cow that had been transported across the Atlantic, let him notice the penalty imposed by Dale's laws, so called, for killing one.
As Gates dropped down the Thames in May, the adventurers must have relaxed with the satisfaction that comes from real achievement. Twice now, within the span of two years, they had raised a great fund with which they sent each time nine vessels and 600 colonists to Virginia. Indeed, they had done even more. Counting Argall's ship, which sailed ahead of Somers in the spring of 1609, and the three vessels going over with De la Warr in 1610, the company had dispatched to Virginia no less than 22 vessels and close to 1,400 colonists in a two year period. But Gates had hardly cleared the coasts of England before Lord De la Warr, of all persons, turned up in London, to the great consternation of his fellow adventurers.
A general assembly of the adventurers on June 25 listened to his explanation, which was promptly published by order of the council. The story briefly was this. Ever since he had reached Virginia the preceding June he had suffered a succession of violent sicknesses—fevers, the flux, gout, and finally scurvy, "till I was upon the point to leave the world." In preference to this he left Virginia in a vessel commanded by Argall, and in the hope that he might recover his health with the aid of hot baths in the West Indies. Contrary winds had forced him to alter his course to the Azores, where oranges and lemons had cured him of the scurvy. He then resolved to return to his post, but was persuaded to seek first a full recovery of health "in the naturall ayre of my countrey." He deplored the ill effects on the Virginia project of his return home, but argued that it would have been far worse for Virginia had he remained there only to die.
A nice advertisement this for the healthfulness of Virginia's climate. One might wonder at the council's decision to publish the report were it not for the obvious fact that the alternative would have been worse still. Some explanation had to be given the public, for the adventurers had counted heavily on the presence of Lord De la Warr in Virginia to offset the discouragement of earlier reports from Jamestown, as their promotional literature amply demonstrates. He was a nobleman, the head of a great family, and a member of His Majesty's Council for Virginia. "Now know yee," reads the commission he had received in February 1610, "that we his Majesties said Councell upon good advise and deliberation and upon notice had of the wisedome, valour, circumspection, and of the virtue and especiall sufficiencie of the Right Honourable Sir Thomas West, Knight Lord la Warr to be in principall place of authoritie and government in the said collonie, and finding in him the said Lord la Warr propensness and willingness to further and advance the good of the said plantation, by virtue of the said authoritie unto us given by the said letters pattents have nominated, made, ordained and apointed ... the said Sir Thomas West, Knight Lord la Warr to be principall Governor, Commander and Captain Generall both by land and sea over the said colonie and all other collonies planted or to be planted in Virginia or within the limits specified in his Majesties said letters pattents and over all persons, Admiralls Vice-Admirals and other officers and commanders whether by sea or land of what qualitie soever for and during the term of his natural life, and do hereby ordaine and declare that he the said Lord la Warr during his life shall be stiled and called by the name and title of Lord Governor and Captain General of Virginia." And now, after little more than a year and before the subscribers to the new joint-stock fund had paid in their second installment, the Lord Governor and Captain General of Virginia was back in London to make a public confession that in Virginia he had nearly died of the ague, flux, and scurvy. From time to time thereafter the company publicly suggested that the Lord Governor might soon return to his post, but he did not undertake to do so until 1618 and then he died on the way.
Once more the leaders of the company showed determination. Delinquent subscribers were carried to court in a series of chancery actions extending into 1614. How much was collected in this way cannot be said, but the complaints entered in chancery have provided most helpful clues to an understanding of the company's financial history. It seems unlikely that anything collected as a result of these actions served to do more than reduce an indebtedness incurred by the company in 1611 on the promise of its subscribers. One thing is certain: there was no chance of floating another subscription. By 1612 the adventurers were complaining that only the name of God was more frequently profaned in the streets and market places of London than was the name of Virginia. After that year the Virginia lottery, its winning tickets entitling the holder to an exchange for shares in the Virginia joint-stock, became the company's chief dependence. Now and again there would also be found some person who wanted to go to Virginia at his own cost, and was willing to pay the cost in return for shares of stock guaranteeing an ultimate title to land in the colony. These transactions, at a time when Virginia's name had lost its magic, were perhaps too few to suggest to any one of the adventurers that here was the future, not only of the company, but of English colonization in North America. Although the Virginia Company continued to be active for thirteen years after 1611, the last of its great joint-stock funds was the one to which men made their subscriptions just before Lord De la Warr came home.
To this statement perhaps a qualification should be added. Virginia at first had been to Englishmen America itself, and so it had remained in a very real sense, despite an obvious tendency since 1609 for the adventurers to pin their hopes increasingly on what might be found within the reach of Jamestown. The continuance of the Virginia adventure became thus not simply a matter of keeping the Jamestown colony alive. What mattered was that somewhere in North America the great task to which the company had committed itself should go forward. And where better, after 1611, could this be tried than in the Bermudas? Divine providence had pointed the way, so clearly that it might even be possible to raise the needed funds in London. Moreover, Sir George Somers, by being shipwrecked there and subsequently by dying there, had provided a name for the islands that was both English and suggestive of a climate so healthful that even Lord De la Warr might prosper there. Accordingly, the leading members of the Virginia Company in 1612 undertook the colonization of the Somers Islands, a designation often written as the Summer Islands, and for that purpose they subscribed to a new joint-stock fund. The Bermuda joint-stock, however, seems to have been a much more modest fund than that subscribed either in 1609 or 1611.
There was nothing unusual in thus creating within the framework of the Virginia Company a special stock for investment under the direction of its own officers and committees in the colonization of Bermuda. In the great companies of London it was customary that each stock should be separately administered. The only technical difficulty lay in the fact that Bermuda was located outside the geographical limits granted the Virginia adventurers. Under the second of their charters, rights at sea (on both seas) had extended out from the coasts for only 100 miles, which for the purposes of 1612 was not far enough. The adventurers, therefore, sought and secured a third charter granting them rights along the coast of Virginia, within the limits of 41° and 30° of northerly latitude, to a distance of 300 leagues, in order to include "divers Islands lying desolate and uninhabited, some of which are already made known and discovered by the industry, travel, and expences of the said Company, ... all and every of which it may import the said Colony [of Virginia] both in safety and policy of trade to populate and plant."
This extension of bounds undoubtedly represents the chief reason for seeking the third Virginia charter, but the leaders of the company, while they had the opportunity, also included other significant provisions. Especially significant was a decision to enlarge the authority belonging to the general assembly of the adventurers. To its former prerogatives, which had been chiefly to elect members of the council and to determine the apportionment of lands, the third charter added three fundamental rights: to elect all officers of either company or colony, to admit new members to the fellowship of the company, and to draft laws and ordinances for the welfare of the plantation. Heretofore, the council had been the true governing body, though subject to a right of election and displacement by the adventurers in general assembly. Now the general court of the adventurers was to govern, with the council as its executive agency. Since voting in the Virginia courts, as in those of other companies at the time, was by head rather than by share, this provision of the charter can be interpreted only as an attempt by the great men of the company to encourage a renewed interest on the part of the general body of adventurers by enlarging their influence on the conduct of the company's affairs. It was the third charter which also authorized the establishment of the Virginia lottery—the first of many attempts in American history to exploit the gambler's instinct for the support of a worthy cause. In the charter the king also gave assurance that his courts would view favorably the company's suits against delinquent subscribers.