One exception, however, appears to have been this magazine which lasted but a short time. It was ill-starred from the start. When Franklin was ready to spring it upon the public, he engaged John Webbe as its editor, but Webbe betrayed the project to Bradford, who at once announced that, a little later, a magazine would be offered to the public edited by Webbe, and published by himself. When the first number of Franklin's magazine came out, he stated that its publication was earlier than he had intended because of the faithless conduct of Webbe. This Webbe resented by charging Franklin, who was then Postmaster at Philadelphia, with shutting out Bradford's Mercury from the post, but Franklin silenced his fire by stating and proving that he had had no choice in the matter, because he had been commanded by Postmaster-General Spottswood, on account of Bradford's failure as Postmaster at Philadelphia to account with him, to suffer no longer any of his newspapers or letters to be conveyed by post free of charge.
The business of Franklin received another push forward with the political consequence which he acquired through the Gazette and the influence of the Junto. In 1736, he was chosen Clerk of the General Assembly, and in the succeeding year he was appointed Postmaster at Philadelphia, in the place of Bradford, by Alexander Spottswood, who had been Governor of Virginia, and was then the Deputy Postmaster-General for America. The salary of the Postmastership was small, but, for the purposes of the Gazette, the office gave him the same advantage that Bradford had enjoyed, when he refused to allow that newspaper to be carried by his post-riders. The positions of the two men were now reversed, but Franklin was too magnanimous to remind Bradford, sternly, as he did Jemmy Read, that Fortune's Wheel is ever turning. "My old competitor's newspaper," he says, "declined proportionably, and I was satisfy'd without retaliating his refusal, while postmaster, to permit my papers being carried by the riders." Bradford had suffered, Franklin adds, "for his neglect in due accounting." And this gave him occasion to observe that regularity and clearness in rendering accounts and punctuality in making remittances are "the most powerful of all recommendations to new employments and increase of business."
The office of Clerk of the Assembly also had its business value.
Besides the pay for the immediate service as clerk [Franklin says] the place gave me a better opportunity of keeping up an interest among the members, which secur'd to me the business of printing the votes, laws, paper money, and other occasional jobbs for the public, that, on the whole, were very profitable.
The first year that he came up for election the vote in his favor was unanimous, but the next year, while he was elected, it was only after a new member had made a long speech against him in the interest of another candidate. How Franklin conciliated the unfriendliness of this member is fully told in the Autobiography;
I therefore did not like the opposition of this new member, who was a gentleman of fortune and education, with talents that were likely to give him, in time, great influence in the House, which, indeed, afterwards happened. I did not, however, aim at gaining his favour by paying any servile respect to him, but, after some time, took this other method. Having heard that he had in his library a certain very scarce and curious book, I wrote a note to him, expressing my desire of perusing that book, and requesting he would do me the favour of lending it to me for a few days. He sent it immediately, and I return'd it in about a week with another note, expressing strongly my sense of the favour. When we next met in the House, he spoke to me (which he had never done before), and with great civility; and he ever after manifested a readiness to serve me on all occasions, so that we became great friends, and our friendship continued to his death. This is another instance of the truth of an old maxim I had learned, which says, "He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged." And it shows how much more profitable it is prudently to remove, than to resent, return, and continue inimical proceedings.
The artifice practised by Franklin on this occasion has been condemned. What he really did, of course, was to use gratified vanity as a foil to mortified vanity. The possible consequences of the new member's hostility were too serious for him to say as Washington was in the habit of saying when he had a bad cold: "Let it go as it came." He knew that the malice was as shallow as the good will; and the alternatives were resentment, sycophancy, or a little subtlety. Under the circumstances, Franklin would not have been Franklin, if he had not elected subtlety.
Nothing was now wanting to the full development of his business career except the repetition in other communities of the success that had crowned his personal exertions in Pennsylvania. Referring to the state of his business at this time, he says in the Autobiography;
My business was now continually augmenting, and my circumstances growing daily easier, my newspaper having become very profitable, as being for a time almost the only one in this and the neighboring provinces. I experienced, too, the truth of the observation, "that after getting the first hundred pound, it is more easy to get the second," money itself being of a prolific nature.
The outcome of it all was that, in the year 1748, at the age of forty-two, he flattered himself, to repeat his own language, that, by the sufficient, though moderate, fortune which he had acquired, he had secured leisure during the rest of his life for philosophical studies and amusements.