THE ROAD TO RETAIL SUCCESS

BY BENJAMIN H. JEFFERSON

You all know the retail druggist who has worked fifteen or sixteen hours a day all his life, and now, as an old man, is forced to discharge his only clerk. You all know the grocer who has changed from one store to another and another, and who finally turns up as a collector for your milkman. You all know the hard working milliner and, perhaps, have followed her career until she was lost to sight amid sickness and distress. You all have friends among stationers and newsdealers. You have seen them labor day in and day out, from early morning until late at night; and have observed with sorrow the small fruits of their many years of toil.

Why did they fail?

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(Illustrated Sunday Magazine)

THE MAN WHO PUT THE "PEP" IN PRINTING

Look at your watch.

How long is a second? Gone as you look at the tiny hand, isn't it? Yet within that one second it is possible to print, cut, fold and stack sixteen and two-thirds newspapers!

Watch the second hand make one revolution—a minute. Within that minute it is possible to print, cut, fold and stack in neat piles one thousand big newspapers! To do that is putting "pep" in printing, and Henry A. Wise Wood is the man who did it.