(1)
WHY CAVIAR COSTS SO MUCH
(2)
WHY I LIKE A ROUND BARN
(3)
WHY THE COAL SUPPLY IS SHORT
A title may attract attention because of the striking character of the idea it expresses; for example:
(1)
WANTED: $50,000 MEN
(2)
200 BUSHELS OF CORN PER ACRE
(3)
FIRE WRITES A HEART'S RECORD
(4)
THE PSYCHOLOGY OF SECOND HELPINGS
The paradoxical form of title piques curiosity by seeming to make a self-contradictory statement, as, for example, the following:
(1)
SHIPS OF STONE
Seaworthy Concrete Vessels an Accomplished Fact
(2)
CHRISTIAN PAGANS
(3)
A TELESCOPE THAT POINTS DOWNWARD
(4)
SEEING WITH YOUR EARS
(5)
MAKING SAILORS WITHOUT SHIPS
(6)
HOW TO BE AT HOME WHILE TRAVELING
(7)
CANAL-BOATS THAT CLIMB HILLS
A striking figure of speech in a title stimulates the reader's imagination and arouses his interest; for example:
(1)
PULLING THE RIVER'S TEETH
(2)
THE OLD HOUSE WITH TWO FACES
(3)
THE HONEY-BEE SAVINGS BANK
(4)
RIDING ON BUBBLES
(5)
THE ROMANCE OF NITROGEN
A familiar quotation may be used for the title and may stand alone, but often a sub-title is desirable to show the application of the quotation to the subject, thus:
(1)
THE SHOT HEARD 'ROUND THE WORLD
America's First Victory in France
(2)
"ALL WOOL AND A YARD WIDE"
What "All Wool" Really Means and Why Shoddy is Necessary
(3)
THE SERVANT IN THE HOUSE
And Why She Won't Stay in the House
A well-known quotation or common saying may be paraphrased in a novel way to attract attention; for example: