"The needs of the beach were pretty much the same. People can't stay in the water all the time, neither can they spin around the country or go to an unlighted village at night in their carriages and automobiles. My tea room offers a recreation, without being a dissipation.
"Another point about which many people question me is the effect of my being a business woman on my social standing. I haven't noticed any slights. I receive many more invitations than it is possible for me to accept. I go with the same set of girls that I did while I was in college.
"Two of my classmates are lawyers, more than one is a doctor, and three have gone on the stage. I know that my earnings are far more than any of theirs, and I am sure they do not enjoy their business any more than I do. If I had to begin again I would do exactly as I have done, with one exception—I would lay out the whole of my $300 in furnishing that first tea room instead of keeping $75 as a nest egg in bank."
Two illustrations:
- 1. Half-tone reproducing photograph of dressed chickens with the caption, "There is this rule you must observe: Pick your chickens clean."
- 2. Reproduction in type of shipping label.
One Man's Way of Serving the Direct-to-Consumer Market
By A. L. SARRAN