So there has been a meeting of minds; and to-day the salesman studies the technicalities, and the technical man is learning salesmanship, and their boss is standing behind them both with a new policy. This is the policy of performance, not promises—service before sales. Under that policy the very terms salesmanship and sales department are beginning to disappear, to be replaced by new nomenclature, which more accurately indicates what a manufacturer's representative can do for the customer, and gives him access to the latter on the basis of confidence and good will.
THE ACCIDENT THAT GAVE US WOOD-PULP PAPER
How a Mighty Modern Industry Owed its Beginning to Gottfried Keller and a Wasp
BY PARKE F. HANLEY
On the day when President Wilson was inaugurated to his second term, this country had its fiftieth anniversary of the introduction of wood-pulp. Were it not for a series of lucky chances that developed into opportunity, this wood-pulp anniversary might have remained for our children's children.
Have you ever given thought to the accidentalism of many great discoveries? The element of haphazard is generally combined with a series of coincidences. Looking back over the developments that led to gigantic contributions to our civilization, one cannot fail to be struck by the coordination of events. Apparently there always has been a conspiracy of natural forces to compel men of thought and resourcefulness to add another asset to progress.
Your earliest school readers have been full of these—for instance, Watt and his steam-kettle, Franklin and his kite. Now the youngsters are reading that the Wrights derived a fundamental principle of aviation—the warping-tip—from the flight of crows. With the awe comes a disquieting thought. How far back should we be were it not for these fortuitous circumstances?
Among all the great things that have been given to the world in the last three-quarters of a century, few measure beside the wood-pulp industry. With its related trades and sciences, it is comprised within the ten great activities of mankind. In manufacture and distribution, it employs an army matching in size the Russian battle hordes. Its figures of investment and production are comparable to the debts of the great war.