Example | (2) | is also a drop-line head in two parts. The first line is 17½ units and says | MAYOR PUTS AN END |. The second line is 18½ units and says | TO WARD FUND SCRAP |. Displayed as a single line the head says | MAYOR PUTS AN END TO WARD FUND SCRAP |.
Example | (3) | is another drop-line head in two parts. The first line is 19 units and says | MAYOR’S PLAN SOLVES |. The second line is 18 units and says | WARD FUND PROBLEM |. Displayed as a single line the head says | MAYOR’S PLAN SOLVES WARD FUND PROBLEM |.
If more emphasis is desired for the point that experts are to settle or decide the ward fund division or fight, these statements may be combined as follows, but again the real subject, by going into the second half of the deck, is less conspicuous:
The image above has two examples. Example | (1) | is a drop-line head in two parts. The first line is 18½ units and says | EXPERTS WILL DECIDE |. The second line is 17 units and says | WARD FUND DIVISION |. Displayed as a single line the head says | EXPERTS WILL DECIDE WARD FUND DIVISION |.
Example | (2) | is also a drop-line head in two parts. The first line is 19 units and says | EXPERTS WILL SETTLE |. The second line is 19 units and says | FIGHT FOR WARD FUND |. Displayed as a single line the head says | EXPERTS WILL SETTLE FIGHT FOR WARD FUND |.
These various forms for the top deck show some of the possibilities of variety of emphasis and tone in the headline. As the first half of the top deck is more conspicuous than the second, the most significant part of the statement should, if possible, be placed in the first half. Consequently those forms in which the idea of the allotting or dividing of the ward funds is placed first, would generally be preferred. The words “squabble,” “scrap,” and “grab,” although colloquial and inelegant, might be admissible to characterize effectively the situation growing out of the efforts of each alderman to get the most for his own ward, if the circumstances of the dispute were undignified.
The other decks of the headline for this story may be constructed to follow any one of these top decks, but, for convenience, only two of the top decks will be used for illustration. If the one chosen is “To Divide Ward Fund On Scientific Basis,” it may be developed by the other points already given ([page 296]); that is, (1) The mayor’s proposal was approved by the finance committee; (2) The division is to be made by experts; (3) The method cannot be put into operation until next year for lack of time; and (4) the fight on the matter has been an annual one. The second deck of ten words should explain the “scientific basis” of division and give the action of the finance committee by which this plan was determined upon, both of which points may be stated in the following forms:
The image above has two examples. Example | (1) | is a pyramid head in three parts. It contains 11 words of which | Committee | is divided over two lines. The three parts are respectively 27, 27 and 17½ unit letters long and say | City Council Finance Commit- |, | tee Will Let Experts Settle |, | Problem Next Year. | Displayed as a single line the head says | City Council Finance Committee Will Let Experts Settle Problem Next Year. |