The length of the fiber also affects the strength, as long fibers give greater strength and better folding quality than short. It is not possible to get as close formation with long as with short fibers.

Hence occasions frequently arise wherein customers ask for characteristics which are somewhat contradictory.

A desires a light, bulky paper with a high finish, but a bulky paper with high finish must, in the nature of things, be heavy.

B desires a very strong, thin, but opaque paper. It is obvious that the strength of a thin, opaque paper can be but a relative factor, while thinness and opacity are irreconcilable features.

C inquires for a closely formed sheet, with good folding qualities, but the first characteristic is only to be gained at the expense of the latter.

D wishes to print half-tones on an antique paper. In this case modern printing inventions have bridged over some of the obstacles of the past, and the offset press and extra-deep engravings have brought this last requirement within the realms of possibility, but unless resort is had to these new methods, the requirements again are irreconcilable to each other.

It is evident, however, that only through technical paper information can one solve such problems as necessitate a compromise capable of giving the maximum possible satisfaction.

The structure of paper, machine made, results in the greater proportion of the fibers in the formed sheet lying in the direction of the flow of the stuff. This determines what is called the “grain” of the paper. When paper is in the roll the grain of course is lengthwise of the web, but in the sheet the cutting and slitting may be arranged so as to leave the grain either lengthwise or crosswise of the sheet. This is an important consideration for a number of reasons.

In the first place, it is easier to tear the paper with the grain than across, as the fibers are parted rather than fractured in this way. This is a point which might be utilized by printers when printing detachable coupons.

Perhaps the most important consideration is the great difference in folding qualities. Many a paper will fold very nicely with the grain and crack badly if folded the other way.