“You had better prepare the advertisement, then, and let it appear at once. Suppose we give a grand masquerade ball on board just before we start.”
“Capital idea, Sam; we’ll make the first trip one of pleasure, so as to attract the attention of the public. I’ll prepare the advertisement at once.”
The foregoing conversation was carried on between Captain Oliver Quitman and Samuel Brazzleman, two well-known and very popular steam-boat men of Memphis, whose experience in that business had won for them an established reputation for reliability and integrity.
The following advertisement appeared in one of the morning papers a few days after the conversation above related:
The new and splendid passenger boat, “White Rose of Memphis,” has been purchased by Captain Oliver Quitman, and will be put on the line between Memphis and New Orleans. She will start on her first trip at 9 A. M., on May 1st, for the Crescent City, under the immediate command of her owner. Samuel Brazzleman will officiate at the clerk’s desk, and Dave Halliman, at the wheel. The old reliable river man, Thomas Henderson, has agreed to take charge of the engine. Professor Frazzlebrains’s splendid string band has been employed to make music for the amusement of the passengers. A grand masquerade ball will be given on board the “White Rose” on the evening of the 30th inst., and arrangements will be made to continue the amusement every night during the round trip. The grand saloon is eminently suited for dancing parties, and has been gorgeously furnished with everything necessary to make the passengers comfortable. It is the intention of the captain to make the first trip one of pleasure and amusement. Reduced rates will be given to excursion parties who may apply for them for the round trip.
This advertisement (as might be expected) created quite a sensation among the fair sex of Memphis, and added very greatly to the cash receipts of silk merchants and milliner shops; while it caused a corresponding shrinkage in the money bags of doting parents of marriageable daughters. Memphis was then, and is now, famous for the beauty of her women, and the muddiness of her streets. Cotton bales and pretty women seem to be a spontaneous production in and about Memphis, and, in spite of bad government and yellow fever epidemics, she is handsome and lively still.
“Well, Sam, old fellow, what do you think of the prospect?”
“Splendid! we have made a ten strike this time—every room has been engaged, and still they come.”
“Is she not a beauty, Sam?”
“Never saw her match in my life. What’s the time, captain?”