Beginning his literary career as a reporter, he was soon made an editorial writer, in which capacity he became well-known throughout Illinois, Missouri and Texas. As such he was versatile, forceful and direct. There was no needless repetition of tiresome circumlocution in his composition. He possessed an inexhaustible vocabulary, from which he could always find the words best fitted to convey his meaning at the moment they were most needed, and every sentence was resplendent with an order of wit, humor and satire peculiar to a style original with himself.

In July, 1891, he issued at Austin, Texas, the first number of "Brann's ICONOCLAST." Only a few numbers appeared, when it was suspended and he resumed his editorial work, then on the Globe-Democrat, of St. Louis, Missouri, and later on the Express of San Antonio, Texas. It was in connection with his first attempt to establish the ICONOCLAST that he delivered a few lectures that were well received. In later years he went upon the platform again with every prospect of a successful career in the lecture field.

In the summer of 1894, he settled here in Waco, and, in February of the following year, revived the ICONOCLAST, which was successful from the first issue, having reached, at the time of his death, a circulation of ninety thousand copies. It was through the ICONOCLAST that his genius found full scope for development, and that he became best known to the public. In its columns he dared to be himself. There was now no restraint imposed upon him by timorous publishers. It belonged to him, and in it he gave full wing to his own thought. It was this intellectual freedom, sustained by the magic power and personality of a real genius, that gave to it such widespread popularity.

Mr. Brann has been classed as a humorist. This he was, and of a type peculiar to himself, but he was not content with merely having amused or entertained the people, he aspired to arouse public sentiment in the interest of certain reforms. He was a hater of shams and defied every form of fraud, hypocrisy and deceit. He made of his humor a whip with which to scourge from the temple of social purity every intruder there. He joined in no partisan schemes for place or power, but, confident of his own ground, he would stand alone in the defiance of popular humbugs and frauds. This heroic independence, while admired by many, made him a mark for the envy and hatred of such as feared him, and in the end proved to be the cause of his death.

But with all his uncompromising hatred of shams, there beat in the bosom of W. C. Brann a warm and generous heart for the world at large, and no man was ever a more devoted friend to the poor and needy. No beggar was ever turned away from his door empty handed, and no worthy cause ever asked his help in vain. His religion was to do whatever he believed to be right, and to defy the wrong even though it should be found parading in the garb and livery of righteousness.

Mr. Brann was fond of nature. He loved the mountains, the lakes, the rivers and the billowy sea. He loved to walk amid forest trees and watch the birds fly from bough to bough and warble their songs of love, but in all the wide, wide world, his home life was the most sacred object of his devotion, and when prosperity gave him the means to do so he found great delight in making it beautiful and pleasant. He was fond of his friends, but the love he bore his wife and children was sublimely beautiful, tender and affectionate.

His sudden death was a shock not only to his immediate friends, but to the hundreds of thousands who knew him through the ICONOCLAST. Walking quietly along the street, talking with a friend, he was shot in the back by one T. E. Davis, a partisan on the Baylor side of the Brann-Baylor trouble.

After receiving, without warning, his death wound, Mr. Brann turned upon his assailant, drew a revolver and vindicated his courage by delivering his fire with such deadly aim as to leave Davis in the throes of death, which came to his relief about twenty hours after the fray.

Mr. Brann received three wounds, from the first of which he died at 1:55 a.m., April 2nd, surrounded by his family and many sympathizing friends.

The impression has gone abroad that Mr. Brann was without friends and admirers in Waco. The falsity of this impression was made manifest, by the funeral attendance, said, and generally believed, to have been the largest ever seen here.