“Ah! there I should distinguish, esteemed contemporary. There are several tones in every community, and it will keep any newspaper scratching to rise above the highest. But if it keeps out of the mud at all, it can't help rising above the lowest. And no community is full of vice and crime any more than it is full of virtue and good works. Why not let your model newspaper mirror these?”
“They're not snappy.”
“No, that's true.”
“You must give the people what they want.”
“Are you sure of that?”
“Yes, I am.”
“Well, it's a beautiful dream,” said Ricker, “nourished on a youth sublime. Why do not these lofty imaginings visit us later in life? You make me quite ashamed of my own ideal newspaper. Before you began to talk, I had been fancying that the vice of our journalism was its intense localism. I have doubted a good while whether a drunken Irishman who breaks his wife's head, or a child who falls into a tub of hot water, has really established a claim on the public interest. Why should I be told by telegraph how three negroes died on the gallows in North Carolina? Why should an accurate correspondent inform me of the elopement of a married man with his maid-servant in East Machias? Why should I sup on all the horrors of a railroad accident, and have the bleeding fragments hashed up for me at breakfast? Why should my newspaper give a succession of shocks to my nervous system, as I pass from column to column, and poultice me between shocks with the nastiness of a distant or local scandal? You reply, because I like spice. But I don't. I am sick of spice; and I believe that most of our readers are.”
“Cater to them with milk-toast, then,” said Bartley.
Ricker laughed with him, and they fell to upon their oysters.
When they parted, Bartley still found himself wakeful. He knew that he should not sleep if he went home, and he said to himself that he could not walk about all night. He turned into a gayly-lighted basement, and asked for something in the way of a nightcap.