“Well, have you come round to go to work? Just hang up your coat on the floor anywhere,” Fulkerson went on.
“I've come to bring you that letter,” said Beaton, all the more haughtily because he found that Fulkerson was not alone when he welcomed him in these free and easy terms. There was a quiet-looking man, rather stout, and a little above the middle height, with a full, close-cropped iron-gray beard, seated beyond the table where Fulkerson tilted himself back, with his knees set against it; and leaning against the mantel there was a young man with a singularly gentle face, in which the look of goodness qualified and transfigured a certain simplicity. His large blue eyes were somewhat prominent; and his rather narrow face was drawn forward in a nose a little too long perhaps, if it had not been for the full chin deeply cut below the lip, and jutting firmly forward.
“Introduce you to Mr. March, our editor, Mr. Beaton,” Fulkerson said, rolling his head in the direction of the elder man; and then nodding it toward the younger, he said, “Mr. Dryfoos, Mr. Beaton.” Beaton shook hands with March, and then with Mr. Dryfoos, and Fulkerson went on, gayly: “We were just talking of you, Beaton—well, you know the old saying. Mr. March, as I told you, is our editor, and Mr. Dryfoos has charge of the publishing department—he's the counting-room incarnate, the source of power, the fountain of corruption, the element that prevents journalism being the high and holy thing that it would be if there were no money in it.” Mr. Dryfoos turned his large, mild eyes upon Beaton, and laughed with the uneasy concession which people make to a character when they do not quite approve of the character's language. “What Mr. March and I are trying to do is to carry on this thing so that there won't be any money in it—or very little; and we're planning to give the public a better article for the price than it's ever had before. Now here's a dummy we've had made up for 'Every Other Week', and as we've decided to adopt it, we would naturally like your opinion of it, so's to know what opinion to have of you.” He reached forward and pushed toward Beaton a volume a little above the size of the ordinary duodecimo book; its ivory-white pebbled paper cover was prettily illustrated with a water-colored design irregularly washed over the greater part of its surface: quite across the page at top, and narrowing from right to left as it descended. In the triangular space left blank the title of the periodical and the publisher's imprint were tastefully lettered so as to be partly covered by the background of color.
“It's like some of those Tartarin books of Daudet's,” said Beacon, looking at it with more interest than he suffered to be seen. “But it's a book, not a magazine.” He opened its pages of thick, mellow white paper, with uncut leaves, the first few pages experimentally printed in the type intended to be used, and illustrated with some sketches drawn into and over the text, for the sake of the effect.
“A Daniel—a Daniel come to judgment! Sit down, Dan'el, and take it easy.” Fulkerson pushed a chair toward Beaton, who dropped into it. “You're right, Dan'el; it's a book, to all practical intents and purposes. And what we propose to do with the American public is to give it twenty-four books like this a year—a complete library—for the absurd sum of six dollars. We don't intend to sell 'em—it's no name for the transaction—but to give 'em. And what we want to get out of you—beg, borrow, buy, or steal from you is an opinion whether we shall make the American public this princely present in paper covers like this, or in some sort of flexible boards, so they can set them on the shelf and say no more about it. Now, Dan'el, come to judgment, as our respected friend Shylock remarked.”
Beacon had got done looking at the dummy, and he dropped it on the table before Fulkerson, who pushed it away, apparently to free himself from partiality. “I don't know anything about the business side, and I can't tell about the effect of either style on the sales; but you'll spoil the whole character of the cover if you use anything thicker than that thickish paper.”
“All right; very good; first-rate. The ayes have it. Paper it is. I don't mind telling you that we had decided for that paper before you came in. Mr. March wanted it, because he felt in his bones just the way you do about it, and Mr. Dryfoos wanted it, because he's the counting-room incarnate, and it's cheaper; and I wanted it, because I always like to go with the majority. Now what do you think of that little design itself?”
“The sketch?” Beaton pulled the book toward him again and looked at it again. “Rather decorative. Drawing's not remarkable. Graceful; rather nice.” He pushed the book away again, and Fulkerson pulled it to his aide of the table.
“Well, that's a piece of that amateur trash you despise so much. I went to a painter I know-by-the-way, he was guilty of suggesting you for this thing, but I told him I was ahead of him—and I got him to submit my idea to one of his class, and that's the result. Well, now, there ain't anything in this world that sells a book like a pretty cover, and we're going to have a pretty cover for 'Every Other Week' every time. We've cut loose from the old traditional quarto literary newspaper size, and we've cut loose from the old two-column big page magazine size; we're going to have a duodecimo page, clear black print, and paper that'll make your mouth water; and we're going to have a fresh illustration for the cover of each number, and we ain't agoing to give the public any rest at all. Sometimes we're going to have a delicate little landscape like this, and sometimes we're going to have an indelicate little figure, or as much so as the law will allow.”
The young man leaning against the mantelpiece blushed a sort of protest.