“Couldn't be done here. We haven't the touch. We're good in some things, but this isn't in our way,” said Beaton, stubbornly. “I can't think of a man who could do it; that is, among those that would.”
“Well, think of some woman, then,” said Fulkerson, easily. “I've got a notion that the women could help us out on this thing, come to get 'em interested. There ain't anything so popular as female fiction; why not try female art?”
“The females themselves have been supposed to have been trying it for a good while,” March suggested; and Mr. Dryfoos laughed nervously; Beaton remained solemnly silent.
“Yes, I know,” Fulkerson assented. “But I don't mean that kind exactly. What we want to do is to work the 'ewig Weibliche' in this concern. We want to make a magazine that will go for the women's fancy every time. I don't mean with recipes for cooking and fashions and personal gossip about authors and society, but real high-tone literature that will show women triumphing in all the stories, or else suffering tremendously. We've got to recognize that women form three-fourths of the reading public in this country, and go for their tastes and their sensibilities and their sex-piety along the whole line. They do like to think that women can do things better than men; and if we can let it leak out and get around in the papers that the managers of 'Every Other Week' couldn't stir a peg in the line of the illustrations they wanted till they got a lot of God-gifted girls to help them, it 'll make the fortune of the thing. See?”
He looked sunnily round at the other men, and March said: “You ought to be in charge of a Siamese white elephant, Fulkerson. It's a disgrace to be connected with you.”
“It seems to me,” said Beaton, “that you'd better get a God-gifted girl for your art editor.”
Fulkerson leaned alertly forward, and touched him on the shoulder, with a compassionate smile. “My dear boy, they haven't got the genius of organization. It takes a very masculine man for that—a man who combines the most subtle and refined sympathies with the most forceful purposes and the most ferruginous will-power. Which his name is Angus Beaton, and here he sets!”
The others laughed with Fulkerson at his gross burlesque of flattery, and Beaton frowned sheepishly. “I suppose you understand this man's style,” he growled toward March.
“He does, my son,” said Fulkerson. “He knows that I cannot tell a lie.” He pulled out his watch, and then got suddenly upon his feet.
“It's quarter of twelve, and I've got an appointment.” Beaton rose too, and Fulkerson put the two books in his lax hands. “Take these along, Michelangelo Da Vinci, my friend, and put your multitudinous mind on them for about an hour, and let us hear from you to-morrow. We hang upon your decision.”