When you wish to remember the Tie and Snow together, or to use the Tie to recall the Bread, you took advantage of the Law of Association. The two were pictured together and thus impressed upon the brain at the same time. If you wish to be able to recall the name when you see the face you must associate the Face Picture and the Name Picture together in the same impression.
You will remember that success in the use of associated picture impressions depend upon one of the objects in the picture being familiar and easily recalled. In this case the Name Picture is associated with, or hitched to, the Face Picture. The Face Picture will always be present when the name is wanted. The person may come into your home, or you may meet him outside, in each case when you see the face it will bring to your mind the picture of the name.
To Remember Mr. King
When you meet a stranger take this opportunity to get a Face Picture of this person impressed upon the brain. When you hear the name, King, you have a light temporary ear impression of it. Take this ear impression of the name and quickly transfer it into a mind's eye picture of the king. Then into this picture of the king place the face picture, see the face of this Mr. King sitting on the throne, wearing the crown and robes and waving the scepter. Make this Name Picture strong, exaggerated and unusual. Here you are combining a mind's eye impression with a physical eye impression and the one is definite, a real thing, while the mind's eye impression seems, in comparison, to be vague and indistinct. It is a strong impression, nevertheless, and very little experience and practice will be necessary to prove its value and availability.
You must, of course, hear the name distinctly. You can not remember it if you do not know what it is. The first impression of the name must be definite and certain, do not hesitate to ask to have the name repeated or even spelled. The person will be complimented that you are making an attempt to remember him.
It will help you to become conscious of these mind's eye pictures if you will look away from the stranger's face for a moment and see both the face and name pictures in the visual impression which you have been forming. This can be done for an instant during the conversation, or at some other opportunity.