R. I. Sterns (a printer)—Red Ink Sterns.

H. R. Paul (hat dealer)—Hat Retailer Paul.

Both Initials In One Word

In many cases the two initials can be formed into the same word, the first letter of the word being the first initial and the last letter the last initial. The following are some examples:

H. R. Gray. His hair is gray which helps to remember his name and the initials can be made into the word HaiR—HaiR Gray.

L. T. Robinson, LighT Robinson. (Mr. Robinson is a light blond.)

M. L. Harber, MilL Harber.

C. D. Dauchy, CarD Dauchy.

The Price Must Be Paid

You realize full well the value of the ability to call people by name. You have often wished that you had this ability. It is one of the priceless assets in a successful business career, and to attain it is to reach one of the high principles of mental development.