“No, there is a decided feeling growing against it. The large wholesale grocers of New York, Austin, Nichols & Co., say, in a recently published letter:
“'We do not believe in “gift schemes” of any sort, and are not in the “give away” business. When the time arrives (if it ever does) when we are unable to sell good goods on their respective merits we will quietly retire from business.'”
“And a Ypsilanti, Mich., grocer writes: 'One fellow carries a shotgun around with him, another a saw, but they principally run to clocks. Of course you don't have to pay anything for these fine articles, provided you buy the goods which call for them (in your mind). The retailers, too, now are striving their very best to see which can give the most with a pound of baking powder. That is, a great many retailers are. They do not seem to care anything about the quality, if they can only give the largest prize. Quality is not considered at all. They buy the thing for the great prize offered. When the retail merchants of this country shut down on this despicable way of doing business and sell goods on their merits, without a prize package attached, just so soon will a blow have been struck at the root of the whole matter.' These pretty fairly represent the growing sentiment among large and small traders of brains. They see that the moment an article ceases to be sold on its merit, just that moment a dealer is losing his hold on trade. I met a man from Ohio on the cars a day or two ago. He had been sent out to Iowa by his house to sell coffee and spices on the prize-package basis. He said he was almost turned out of doors by the Iowa merchants as soon as he had told his story. The dealers there said they wanted no goods that had to be worked off in that way, and had no confidence in goods that could not sell themselves. Now that was a healthy sign.”
“When I see it,” said another grocer, “I at once assume that the concern is sending out cheap goods, or that it has been losing trade and catches at this straw to save itself. When an old and reliable house like Lorillard goes into the give-a-prize-away-with-every-package business, it only goes to show to what an extent this matter is carried on. The Lorillards are now introducing a tobacco called 'Splendid.' They say it is a 'splendid' thing, makes one feel 'splendid,' etc. If it is, why not sell it on its merits; advertise it in a legitimate way; make the price an inducement, and if it is a splendid article the public will soon find it out. Lately they have been offering a pack of cards with every 10-cent piece, besides giving a first-class cutter to the retailer with a single box, and a combination truck and ladder with five boxes.”
“It is really one sign of the hard times. When business recovers itself, and that time is not so far distant, consumers will not be attracted by the cheap gifts. Every day they are being educated to understand that they pay for all their 'gifts,' and pay well, too.”
“In times like these you can't blame men for jumping at everything. Every buyer wants 'a leetle adwantage,' and, like a Chicago man that the boys tell of, tells you your price is 'stereotyped' unless you cut down below every one else. So dealers try low prices and try gifts, but by and by they will have to sell on a rising market, and things will change.”
“You think prices will go up?”
“They must go up, and it is right that they should. There is no reason why the girl at work at a loom should starve just that your wife should save a cent or two a yard on her gingham dress. Wages must go up, and goods advance too.”
“But if wages advance and the cost of living advances too, where is the girl to be benefited?”
“Don't fool yourself on that stuff; that is the stale argument of some of the smart young men who write for posterity. Rent is probably as high to-day as it was when wages were twice as high. The prices of flour, pork, and beef are regulated by the crop, not by the buyers' wages. If I were hammering at an anvil I would take my increased wages and pay increased prices if I had to, and feel pretty sure I was going to be benefited. There are some theories, like this one and free-trade, that sound very plausible, but do not stand any chance when actual tests are made in every day life. The cry of all merchants to-day should be, 'Pay decent wages to your help and add it to your goods.' And any factory that held out ought to be boycotted. I know it's a mean word, but it is a good one for use with mean men.”