Upon first observing a building, one seldom notices details of structure. He sees the large mass as it is silhouetted against the sky. Nearer approach discloses mouldings, cornices, and doorways; while careful analytical study shows the technical points of construction. The architect, in his original planning, thinks in terms of masses, widths, and heights, disregarding at first the details and color. As architecture stands for parent design principles and represents some of the world's best examples of composition and design, industrial design should be based upon the best examples of architectural design. To a certain degree, also, the methods of the industrial arts designer should be those of the architect.
The Industrial Arts Method
It is necessary to think at first of our problem as a single mass or solid, bounded by enclosing dimensions of width, height, and thickness. Details like a mirror, handles, brackets, or knobs may project outside of this mass, but for the time being, they may be disregarded. Figure B, [Plate 2], shows this manner of thinking, and will enable us to regard the problem as a big, simple mass so that the entire object, unobstructed by small details, may be seen.
The Primary Mass
This is the method of thinking about the problem which should precede the drawing. To further describe this mass, which will be called the single or Primary Mass, it is necessary to think of the intended service of the project. A rather hazy idea of making a vase or a stool to be put to no particular use, may have been the original motive. Now the exact service should be defined as it will have a marked effect upon the shape of this primary mass.
Plate 4
Service
Horizontal and Vertical Primary Masses
Rule 1a. A primary mass must be either vertical or horizontal according to the intended service, unless prohibited by technical requirements. Service is an important factor inasmuch as it limits the intended use of the mass. A mass is horizontal when its largest dimension is horizontal. When the horizontal dimension of this mass is reduced until the main vertical dimension is longer than the main horizontal one, it becomes a vertical mass. As an example, a davenport is generally a horizontal mass intended to hold a number of people. When the mass is narrowed to the point where the vertical dimension exceeds the horizontal, it becomes a chair for one person. A low bowl may be intended for pansies, but as soon as the service changes and we design it for goldenrod, it becomes a vertical mass. The fable of the fox who, upon being invited to dine with the stork, found the tall vases unfitted for his use illustrates the change of mass with the change of service.