Theatrical Customs.
PLAY-BILLS.
To the Editor.
Sir,—Conjecturing that some slight notices of the early use of play-bills by our comedians might be interesting to your readers, allow me respectfully to request the insertion of the following:—
So early as 1587, there is an entry in the Stationers’ books of a license granted to John Charlewood, in the month of October, “by the whole consent of the assistants, for the onlye ymprinting of all maner of bills for players. Provided that if any trouble arise herebye, then Charlewoode to bear the charges.” Ames, in his Typogr. Antiq., p. 342, referring to a somewhat later date, states, that James Roberts, who printed in quarto several of the dramas written by the immortal Shakspeare, also “printed bills for the players;” the license of the Stationers’ Company had then probably devolved to him. The announcements of the evening’s or rather afternoon’s entertainment was not circulated by the medium of a diurnal newspaper, as at present, but broadsides were pasted up at the corners of the streets to attract the passerby. The puritanical author of a “Treatise against Idleness, Vaine-playes, and Interludes,” printed in black letter, without date, but possibly anterior to 1587, proffers an admirable illustration of the practice.—“They use,” says he, in his tirade against the players, “to set up their bills upon postes some certain dayes before, to admonish the people to make resort to their theatres, that they may thereby be the better furnished, and the people prepared to fill their purses with their treasures.” The whimsical John Taylor, the water-poet, under the head of Wit and Mirth, also alludes to the custom.—“Master Nat. Field, the player, riding up Fleet-street at a great pace, a gentleman called him, and asked what play was played that day. He being angry to be stay’d on so frivolous a demand, answered, that he might see what play was plaied on every poste. I cry your mercy, said the gentleman, I took you for a poste, you rode so fast.”
It may naturally be inferred, that the emoluments of itinerant players could not afford the convenience of a printed bill, and hence from necessity arose the practice of announcing the play by beat of drum. Will. Slye, who attended Kempe in the provincial enactment of his “Nine Men of Gotham,” is figured with a drum. Parolles, in Shakspeare’s “All’s Well that ends Well,” alludes to this occupation of some of Will. Slye’s fellows, “Faith, sir, he has led the drum before the English comedians.”
The long detailed titles of some of the early quarto plays induce a supposition, that the play-bills which introduced them to public notice were similarly extended. The “pleasant conceited Comedy,” and “the Bloody Tragedy,” were equally calculated to attract idling gazers on the bookstalls, or the “walks at St. Paul’s,” and to draw gaping crowds about some vociferous Autolycus, who was probably an underling belonging to the company, or a servant to one of the players; for, as they ranked as gentlemen, each forsooth had his man. A carping satirical writer, who wrote anonymously “Notes from Blackfriers,” 1617, presents some traces of a play-bill crier of that period.
—————“Prithee, what’s the play?
The first I visited this twelvemonth day.
They say—‘A new invented boy of purle,
That jeoparded his neck to steale a girl
Of twelve, and lying fast impounded for’t,
Has hither sent his bearde to act his part,
Against all those in open malice bent,
That would not freely to the theft consent:
Faines all to ’s wish, and in the epilogue
Goes out applauded for a famous—rogue.’
—Now hang me if I did not look at first,
For some such stuff, by the fond-people’s thrust.”
In 1642, the players, who till the subversion of the kingly prerogative in the preceding year, basked in the sunshine of court favour, and publicly acknowledged the patronage of royalty, provoked, by their loyalty, the vengeance of the stern unyielding men in power. The lords and commons, assembled on the second day of September in the former year, suppressed stage plays, during these calamitous times, by the following