These jets of wisdom made the Almanac sparkle. The mechanical execution of the work excelled that of any of its predecessors; but this literary feature marked the Almanac as marvellous. It became popular at once. Every body who saw it, admired and bought it. The Philadelphians were proud that such a document originated in their town. Copies were sent to friends in other parts of the country, until "Poor Richard's Almanac" was known throughout the land. Three editions were exhausted in about a month. For twenty-five years Franklin continued to publish a similar Almanac, the average annual circulation of which was ten thousand copies.
The large stock of wisdom and wit which the Almanac contained added wonderfully to Franklin's fame. From the first issue his mental powers were widely praised. He was only twenty-six years of age, but now his intellectual ability was considered superior to that of any other living man under fifty years of age. The members of the Junto were greatly elated over his success.
"You have beaten yourself," remarked Coleman to him, "exceeded by far what I expected, high as my expectations were. Nothing has been published yet, that has created so profound interest as the Almanac."
"That is all true," said Grace. "Franklin is the theme of remark now everywhere. People seem to be surprised that he could produce a document of so much value. Both his business and newspaper will be advanced by this stroke of wisdom."
"And the Junto, too," suggested Parsons; "the father of the Junto can not receive so much applause without benefiting his child. Every body will want to join now, to meet him here."
Each member present was too much elated to remain silent. No words were too extravagant to express their admiration of Franklin's ability. To their decided friendship and respect was now added an honorable pride in being able to point to such a friend and associate.
The success of his newspaper and Almanac provided Franklin with a supply of money, which he wisely invested. His own words about it were:
"My business was now constantly augmenting, and my circumstances growing daily easier; my newspaper having become very profitable, as being, for a time, almost the only one in this and the neighboring provinces. I experienced, too, the truth of the observation, 'that after getting the first hundred pounds, it is more easy to get the second'; money itself being of a prolific nature."
Franklin was aided very much, in the conduct of his paper, by the
Junto, where different features of journalism were often discussed.
"In Boston I made a mistake," he said. "I was but a boy then, without experience or discretion, and found great delight in personalities. I mean to steer clear of libelling and personal abuse."