STARTING A NEWSPAPER.
Benjamin had been in the printing office about three years when his brother decided to publish a newspaper. It was a doubtful enterprise from the outset, and friends tried to dissuade him from it. But he viewed the matter from his own standpoint, as the Franklins were wont to do, and the paper was started. It was called "THE NEW ENGLAND COURANT," and the first number was issued Aug. 21, 1721. Only three papers in the whole country were published before this. The first one was The Boston News-letter, established April 24, 1704, two years before the birth of Benjamin. It was only a half-sheet of paper, about the size of an eight by twelve inch pane of glass, "in two pages folio, with two columns on each page." It could not have contained more printed matter than is now compressed into one-third or one-half page of one of our Boston dailies. The other papers were The Boston Gazette, established Dec. 21, 1719; and The American Weekly Mercury, of Philadelphia, Dec. 22, 1719.
There was not a little commotion when James Franklin launched The New England Courant. It was regarded generally as a wild project. It was not thought that three newspapers could live in America. The field was not large enough. This fact, considered in contrast with the supply of papers and journals now, daily, weekly, and monthly, shows the wonderful growth of the country. At that time, there was not a daily paper in the land; now, there are over one thousand,—eight of them in the city of Boston, having a daily circulation of from three to four hundred thousand. The papers and magazines of the United States, of all descriptions, reach the surprising aggregate of nearly twenty thousand, and their circulation is almost fabulous. One hundred thousand, and even two hundred thousand, daily, is claimed for some journals. Some weekly issues reach three hundred thousand, and even four and five hundred thousand. Bind the daily issues of Boston into volumes, containing one hundred sheets each, and we have an enormous library of daily newspapers, numbering about ONE MILLION VOLUMES, the annual production of the Boston daily press now! And this is the aggregate of only the eight dailies, while Boston has nearly two hundred papers and periodicals of all sorts, and the State of Massachusetts nearly four hundred!
If the eight Boston dailies measure one yard each in width, when opened, on the average, and they are laid end to end, we have more than three hundred thousand yards of newspapers laid each day, which is equal to one hundred and seventy miles daily, over one thousand miles in a week, and FIFTY-ONE THOUSAND, ONE HUNDRED AND THIRTY-SIX in a year! More than enough papers to reach twice around the earth!
Or, suppose we weigh these papers: If ten of them weigh a single pound, then each day's issue weighs thirty thousand pounds, each week's issue one hundred and eighty thousand, the aggregate of the year amounting to NINE MILLION POUNDS! Load this yearly production upon wagons, one ton on each, and we have a procession of FOUR THOUSAND FIVE HUNDRED wagons, that reaches, allowing one rod to a team, over FOURTEEN MILES!
And the New England Courant third in the procession! Benjamin was much given to prophesying, but no prophecy from his lips ever covered such a growth as this. He was in favor of starting the paper, but he could not have had the faintest conception of what was going to follow.
"I want to set up the paper," he said to James; "I think I can make the best looking paper."
"I think you can; and it is going to require much attention and planning to make it a success. I may fail in the attempt, but I'll have the satisfaction of trying."
"I will do all I can to make it succeed, if I have to sit up nights," Benjamin continued. "It will give your office notoriety to publish a paper. But how will you dispose of it?"
"Sell it on the street; and you will be a good hand to do that. No doubt there will be some regular subscribers, and you can deliver copies to them from week to week."