The Group Mind: A Sketch of the Principles of Collective Psychology / With Some Attempt to Apply Them to the Interpretation of National Life and Character

by William McDougall

Hence in this age the natural groupings and the involuntary developments of group consciousness are largely replaced by an enormous development of artificial voluntary groupings, over and above the natural groupings that are still only in very imperfect measure determined by the weakened force of the natural conditions, namely kinship, neighbourhood and occupation.

In part these artificial groupings are designed to reinforce the natural conditions, as, for example, village festivals. The whole population of a country such as our own is permeated by a vast and complexly interwoven, or rather tangled, skein of the bonds of voluntary associations. Many of these are, of course, formed to undertake some definite work, to achieve some end which can only be achieved by co-operative effort. But in the majority of such cases the satisfactions yielded by group life play a very great part in leading to the formation of and in maintaining the groups, for example, groups of philanthropic workers, the makers of charity bazaars, the salvation army, the churches, the chapels, the sects. Most of such associations that have any success and continuity of existence contain a nucleus of persons who identify themselves in the fullest possible manner with the group, make its interest their leading concern, the desire of its welfare their dominant motive, and find in its service their principal satisfaction and happiness.

And in very many voluntary associations the group-motives, the desire for the satisfactions to be found in group life, are of prime importance, predominating vastly over the desire to achieve any particular end by co-operative action. Such are our countless clubs and societies formed frankly for recreation, or for mutual improvement, and for all kinds of ostensible purposes which serve merely as excuses or reasons for the existence of the club. In the majority of instances these declared purposes really serve merely or chiefly to exert a certain natural selection of persons, to bring together persons of similar tastes as voluntary associates, to enable, in short, birds of a feather to flock together. Even some of our enduring historical institutions owe their continuance chiefly to the advantages and satisfactions that proceed from group consciousness, for example, colleges, school-houses, and political parties, especially perhaps in America. Party feeling, as Sir H. Maine rightly said, is frequently a remedy for the inertia of democracy.

The savage, when he maintains associations other than those determined by natural conditions, intensifies his group consciousness by wearing badges and totem marks, by tatooing and scarring, and by indulging in various rites and ceremonies, about which a certain secrecy and mystery is maintained. And civilised men exhibit just the same tendency and take very similar measures to intensify group consciousness. We have our club colours and ribbons and blazers, our college gowns and colours, our Oxford accent, our badges of membership, and so on. Freemasonry, with its lodges and badges and mysterious rites, seems to be the purest example on a large scale. And, when the group consciousness and the group sentiment have been acquired, we continue to cultivate it purely for its own sake, by holding annual dinners and reunions of old boys, and so forth.

It is of the greatest importance that this tendency to seek and maintain a share in group consciousness, which, as we have seen, manifests itself everywhere even under the most adverse conditions, not merely yields comfort and satisfaction to individuals, but brings about results which are in almost every way extremely advantageous for the higher development of human life in general.

We have seen that, in the well-organised group, collective deliberation, judgment, and action are raised to a higher plane of effectiveness than is possible to the average member of the group. But apart from that, the group spirit continues with us, as with the savage (though in a less effective degree) to be the great socialising agency. In the majority of cases it is the principal, if not the sole, factor which raises a man’s conduct above the plane of pure egoism, leads him to think and care and work for others as well as for himself. Try to imagine any man wholly deprived of his group consciousness and set over against all his fellowmen as an individual unit, and you will see that you could expect but little from him in the way of self-sacrifice or public service—at most a care for his wife and children and sporadic acts of kindliness when direct appeals are made to his pity; but none of that energetic and devoted public service and faithful self-sacrificing co-operation without which the continued welfare of any human society is impossible.

The group spirit destroys the opposition and the conflict between the crudely individualistic and the primitive altruistic tendencies of our nature.

This is the peculiar merit and efficiency of the complex motives that arise from the group spirit; they bring the egoistic self-seeking impulses into the service of society and harmonise them with the altruistic tendencies. The group spirit secures that the egoistic and the altruistic tendencies of each man’s nature, instead of being in perpetual conflict, as they must be in its absence, shall harmoniously co-operate and re-enforce one another throughout a large part of the total field of human activity.

For it is of the essence of the group spirit that the individual identifies himself, as we say, with the group more or less; that is to say, in technical language, his self-regarding sentiment becomes extended to the group more or less completely, so that he is moved to desire and to work for its welfare, its success, its honour and glory, by the same motives which prompt him to desire and to work for his own welfare and success and honour; as in the case of the student working for a scholarship or university prize, or the member of an exploring expedition or fighting group. Further, the motives supplied by the group spirit may be stronger than, and may overpower, the purely individualistic egoistic motives, just because they harmonise with, and are supported by, any altruistic tendency or tendencies comprised in the make up of the individual; which altruistic tendencies will, where the group spirit is lacking, oppose and weaken the effects of purely egoistic motives. To illustrate this principle, let us imagine an Englishman who, in a Congo forest, finds a white man sick or in difficulties. To succour the sick man may be to incur grave risks, and he is tempted to pass on; but the thought comes to him that in so doing he will lower the prestige of the white man in the eyes of the natives; and this idea, evoking the motives of the group spirit which unites all white men in such a land, brings victory to his sense of pity in its struggle with selfish fear.

In this way, that is by extension to the group, the egoistic impulses are transmuted, sublimated, and deprived of their individualistic selfish character and effects and are turned to public service. Hence it is that it is generally so difficult or impossible to analyse the motives of any public service or social activity and to display them as either purely egoistic or altruistic; for they are, as Herbert Spencer called them, ego-altruistic. And hence it comes about that both the cynic and the idealist can make out plausible cases, when they seek to show that either egoism or altruism predominates in human life. Both are right in a partial sense.