But if our first task of guarding the beauty of the Earth was hard, this is far harder, nor can I pretend to think that we can attack our enemy directly; yet indirectly surely something may be done, or at least the foundations laid for something.

For Art breeds Art, and every worthy work done and delighted in by maker and user begets a longing for more: and since art cannot be fashioned by mechanical toil, the demand for real art will mean a demand for intelligent work, which if persisted in will in time create its due supply—at least I hope so.

I believe that what I am now saying will be well understood by those who really care about art, but to speak plainly I know that these are rarely to be found even among the cultivated classes: it must be confessed that the middle classes of our civilisation have embraced luxury instead of art, and that we are even so blindly base as to hug ourselves on it, and to insult the memory of valiant people of past times and to mock at them because they were not encumbered with the nuisances that foolish habit has made us look on as necessaries. Be sure that we are not beginning to prepare for the art that is to be, till we have swept all that out of our minds, and are setting to work to rid ourselves of all the useless luxuries (by some called comforts) that make our stuffy art-stifling houses more truly savage than a Zulu’s kraal or an East Greenlander’s snow hut.

I feel sure that many a man is longing to set his hand to this if he only durst; I believe that there are simple people who think that they are dull to art, and who are really only perplexed and wearied by finery and rubbish: if not from these, ’tis at least from the children of these that we may look for the beginnings of the building up of the art that is to be.

Meanwhile, I say, till the beginning of new construction is obvious, let us be at least destructive of the sham art: it is full surely one of the curses of modern life, that if people have not time and eyes to discern or money to buy the real object of their desire, they must needs have its mechanical substitute. On this lazy and cowardly habit feeds and grows and flourishes mechanical toil and all the slavery of mind and body it brings with it: from this stupidity are born the itch of the public to over-reach the tradesmen they deal with, the determination (usually successful) of the tradesmen to over-reach them, and all the mockery and flouting that has been cast of late (not without reason) on the British tradesman and the British workman,—men just as honest as ourselves, if we would not compel them to cheat us, and reward them for doing it.

Now if the public knew anything of art, that is excellence in things made by man, they would not abide the shams of it; and if the real thing were not to be had, they would learn to do without, nor think their gentility injured by the forbearance.

Simplicity of life, even the barest, is not a misery, but the very foundation of refinement: a sanded floor and whitewashed walls, and the green trees, and flowery meads, and living waters outside; or a grimy palace amid the smoke with a regiment of housemaids always working to smear the dirt together so that it may be unnoticed; which, think you, is the most refined, the most fit for a gentleman of those two dwellings?

So I say, if you cannot learn to love real art, at least learn to hate sham art and reject it. It is not so much because the wretched thing is so ugly and silly and useless that I ask you to cast it from you; it is much more because these are but the outward symbols of the poison that lies within them: look through them and see all that has gone to their fashioning, and you will see how vain labour, and sorrow, and disgrace have been their companions from the first,—and all this for trifles that no man really needs!

Learn to do without; there is virtue in those words; a force that rightly used would choke both demand and supply of Mechanical Toil: would make it stick to its last: the making of machines.

And then from simplicity of life would rise up the longing for beauty, which cannot yet be dead in men’s souls, and we know that nothing can satisfy that demand but Intelligent work rising gradually into Imaginative work; which will turn all ‘operatives’ into workmen, into artists, into men.