Wherever Sunday goes a great temperance awakening follows. In eleven of fifteen Illinois towns where he campaigned "dry" victories were won at the next election. Fifteen hundred saloons were put out of business in a single day in Illinois, largely as the result of his work. With characteristic indifference to figures and tabulated results, Sunday has kept no record of the communities which have gone "dry" following his meetings. That consequence is common. His recent presence in Pennsylvania is the surest token that the Keystone State will not much longer be the boasted Gibraltar of the liquor interests. Even up in Pennsylvania's coal regions, with their large foreign population, many communities are going "dry," while individual saloons are being starved out. Within about a year of Sunday's visit there, the number of saloons was reduced by more than two hundred.
So intense is Sunday's zest for temperance that he will go anywhere possible to deliver a blow against the saloon. He has toured Illinois and West Virginia in special trains, campaigning for temperance. During the Sunday campaign in Johnstown ten thousand men in a meeting organized themselves into a Billy Sunday Anti-Saloon League. In Iowa literally scores of towns and counties are reported as having gone dry as a direct result of the Sunday meetings. Muscatine, Ottumwa, Marshalltown, Linwood and Centerville are communities in point. Thirteen out of fifteen towns in Illinois visited by Sunday voted out the saloon. West Virginia's temperance leaders utilized Sunday in a whirlwind campaign through the state. He spoke in ten towns in five days, traveling from point to point in a special car. It is now history that West Virginia went dry by ninety thousand majority. His latest work in the West has been timed to precede elections where the temperance question was an issue. Next to his passion for the conversion of men and women is this consuming antagonism to rum.
More important than his own valiant blows against the saloon is the fact that Sunday makes enemies for the liquor business. Practically all of his converts and friends become enthusiastic temperance workers. In western Pennsylvania he converted practical machine politicians to the old time Gospel and to the temperance cause.
Every campaign is full of incidents like that of the blacksmith, a part of whose business came from a large brewery. When this man became a Sunday convert and a temperance "fanatic," as they termed him, the brewers' business was withdrawn. But the loyalty which Sunday infuses into his followers, rallied to the man's help, and such a volume of Christian business was turned his way that his conversion and the loss of the brewery trade turned out to his profit.
In the Outlook of August 8, 1914, Lewis Edwin Theiss introduces a powerful article, "Industry versus Alcohol," with this Billy Sunday story:
"We were discussing Billy Sunday and the economic effect of his work.
"'The vice-president of the C—— Iron Works told me,' said a manufacturer of railway cars, 'that his company could have afforded to pay its employees a quarter of a million dollars more than their wages during the period that Billy Sunday was working among them.'
'The corporation concerned is one of the great steel companies of the country. It employs thousands of men.
"'Why was that?' I asked.
"'Because of the increased efficiency of the men. They were steadier. Accidents decreased remarkably. They produced enough extra steel to make their work worth the quarter million additional.'