For Colonel Astor, Major Butt
And learned William Stead,
And many other noble men
We mourn Titanic's dead.
And with them we all honor
The band who cheered their way
To meet the ever-dreaded King
To whom all lives must pay.
Concerning this jingle Elbert Hubbard said: "Dear Little Friend: This is your masterpiece of word painting descriptive of courage, anguish and man's helplessness."