American business always seems to turn a problem into a profit, and the current computer confidence crisis is no different.
In spontaneous cases of simultaneous marketing genius, banks are attempting to garner new customers as well as retain their exist- ing customers. As many banks continue to have unending difficul- ties in protecting their computers, the Madison Avenue set has found a theme that may set the tone of banking for years to come.
Bank With Us: Your Money Is Safer.
Third Federal Savings and Loan
Your Money Is Protected - Completely,
Mid South Alliance Bank
Banks have taken to advertising the sanctity of their vaults and the protective measures many organizations have hastily installed since the Foster Plan was made public. In an attempt to win customers, banks have installed extra security measures to insure that the electronic repositories that store billions of dollars are adequately protected; something that banks and the ABA openly admit has been overlooked until recently.
The new marketing techniques of promoting security are not the exclusive domain of the financial community. Insurance compa- nies, private lending institutions, police departments, hospitals and most major corporations are announcing their intentions to secure their computers against future assaults.
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