The next day I stared at an order from a west coast wholesaler and began to sweat. The pixie fluttered it under my nose. "Two more carloads of Atummyc Bath Powder," she gloated.
"Two more carloads?"
"Certainly. All the orders are reading carloads," she said. "This thing has busted wide open."
And it had. Everybody, like I said earlier, lost their head. The bath-powder plant was running three shifts and had back-orders chin high. The general manager, a joker name of Jennings, got excited, cabled Madame Elaine to get back here pronto, which she did, and then the panic was on.
The miracle ingredient was this Atummion, and if Atummion sold bath powder why wouldn't it sell face-cream, rouge, mud-packs, shampoos, finger-nail polish and eye-shadow?
For that matter, the Old Hag wanted to know, why wouldn't it sell Kissmet Lipstick?
The answer was, of course, that the magic legend "Contains the Exclusive New Beauty Aid, Atummion" did sell these other products. Everything began going out in carload lots as soon as we had the new labels printed, and to be truthful, I breathed a wondrous sigh of relief, because up to that moment my Kissmet campaign had promised to fall flat on its lying, crimson face.
he staggering truth about Atummion seeped in slowly. Item one: Although we put only a pinch of it in a whole barrel of talcum powder, it did give the female users a terrific complexion! Pimples, black-heads, warts, freckles and even minor scars disappeared after a few weeks, and from the very first application users mailed us testimonials swearing to that "atomic feeling of loveliness".