Please see the [Transcriber’s Notes] at the end of this text.

KELLOGG’S
Great Crops of
StrawberrieS
And How to Grow Them
THE KELLOGG WAY

Kellogg’s Delicious
“The Strawberry That Satisfies”

1922

THOROUGHBRED PEDIGREE
TRADE MARK
STRAWBERRY PLANTS

A “Delicious” Shortcake

R. M. KELLOGG CO.
THREE RIVERS, MICH.

Our Credentials

One of the strongest Banks
in Michigan vouches for our reliability

First State Savings Bank

Capital and Surplus $100,000.00

Three Rivers, Mich.

To Whom it May Concern:

We are personally acquainted with the officers and management of R. M. Kellogg Company of Three Rivers, Mich., and take pleasure in endorsing their ideals and business methods as the very highest.

Mr. F. E. Beatty, President and General Manager, is Vice President and Chairman of the Board of Directors of this Bank and in our many intimate business relations he has stood out conspicuously as a man of strict integrity. It is but a natural consequence that under his capable, efficient management, R. M. Kellogg Company has become the world’s largest exclusive strawberry plant nursery.

We unhesitatingly recommend this Company to any prospective buyer of strawberry plants with assurance of fair, courteous treatment also that Kellogg Pedigree Plants will be found exactly as represented.

FIRST STATE SAVINGS BANK

President

Your Assurance of Vigorous, Healthy Plants

MICHIGAN CERTIFICATE OF NURSERY INSPECTION

This is to certify that I have examined the nursery stock of R. M. Kellogg Co., Three Rivers, Mich., and find it apparently free from dangerous insects and dangerously contagious tree and plant diseases. L. R. Taft, State Inspector of Nurseries and Orchards.

(NOTE—A copy of this Certificate of Inspection accompanies every shipment of Kellogg Pedigree Plants. We also attach State Certificate or Permit to conform to requirements of each State.)

This entire book is fully protected by U. S. Copyright. Unauthorized use of any of the illustrations or text contained herein constitutes an infringement which will be vigorously prosecuted. R. M. Kellogg Co.

F. E. BEATTY, President

Success
Demands
Progress!

Characteristic of the mighty oak has been the development and growth of our Company, the origin of which dates back through many years to a modest beginning having as its inception, a firm belief in the World’s demand for bigger crops of better strawberries.

A fervent application of Nature’s inevitable law,—that improvement both in plant and fruit results from continued selection of the strong and elimination of the unfit,—has been largely responsible in winning for Kellogg Pedigree Plants their world-wide reputation for strength, vigor, hardiness and productiveness. It is due to their exceptional merits and the fact that we have followed religiously the Golden Rule in every business transaction, that we now occupy our enviable position as the World’s largest and most successful exclusive strawberry plant breeders.

For many years we have been forging ahead with a steady, healthy growth—not of the mushroom type which springs up over night and withers as quickly,—but rather like the sturdy oak, capable of enduring the elements and adversities of time. With this growth has come also a remarkable degree of success and prosperity. This is of great significance to every present or prospective strawberry grower because the success of any business firm invariably is but a reflection of the success of its customers.

It is but natural that I am proud of our record of achievement and of the success of our customers. And yet I fully realize there is no standing still—that success demands progress and it is this realization that constantly spurs me on to greater aspirations. The spirit of progression prevails throughout our entire organization, but most noticeably perhaps in our experimental and research work as applied both to culture and varieties.

I am ever on the alert for new and improved methods leading to greater efficiency. New varieties and seedlings are under continual test in our experimental beds. Many disqualify and are rejected to every one which proves worthy of adoption and introduction. Discouragement and obstacles are ever present. To overcome them requires unlimited perseverance, determination, energy and above all, a confidence born of the knowledge that we are looked up to and depended upon to render the real, worthwhile service so necessary to the success of strawberry growers everywhere.

But as every cloud has its silver lining, there is also the bright and pleasant side in our work for occasionally our efforts are rewarded with success.

Does it pay? Yes, our customers agree with me that it does. Who, for instance, can place an intelligent estimate of value upon such universally popular varieties as our Kellogg’s Premier, Dr. Burrill, Magic Gem, Kellogg’s Prize, Kellogg’s Big Late, Kellogg’s Big Wonder and Sionilli, all of which are our own introductions representing years of effort and expense?

Kellogg’s Delicious
The Strawberry That Satisfies

Kellogg’s Marvel
The MARVEL of BEAUTY and PRODUCTIVENESS

It is my pleasure this year to introduce two wonderful new varieties, Kellogg’s Marvel, (the Marvel of Beauty and Productiveness) and Kellogg’s Delicious, (the Strawberry that Satisfies), both destined to become leaders as soon as growers learn of their marvelous superiority. We have tested them thoroughly for several years and never have known their equal in any other varieties of their respective seasons.

These varieties are described on [Pages 22] and [23] and illustrated [elsewhere] in this book, but words and pictures cannot do them justice. They must be grown to be appreciated and I hope you will set as many plants as possible of either or both of these new varieties which promise a pleasant revelation at fruiting time and a clearer understanding why our business enjoys such unparalleled success.

Notwithstanding this success however, I am not satisfied to lean on our past reputation as it is not my disposition to let good enough alone.

Although today we are standing on the highest pinnacle of success, tomorrow will bring a vision of something higher. It is my purpose to continue constantly on our upward progress, improving over the past whenever and wherever possible because our customers place their confidence in us and their success as well as our success demands progress.

Sincerely yours,

President.

P. S.—We thoroughly enjoy visitors and I hope everyone who reads this book will accept this as a personal invitation from me to visit us. I want to show you the wonderful work we are doing; to convince you that our every argument in favor of Kellogg Pedigree Plants is as sound as the proverbial dollar. You will be entertained as our guests and at our expense while here.

You will find us just common folks working hand-in-hand with Nature. When you leave here after your visit we’ll be just like old personal acquaintances and, like all others who have visited our farm, you’ll be glad you came and want to come again. F. E. B.

A Glimpse Into Our Organization

[Page 7] shows our officers and department heads. We employ as many as one hundred fifty people during our busy season and from Mr. Beatty our President and General Manager, right through to our janitor, we are first-name acquaintances. Some of our employes have been with us more than twenty-five years.

Our policy of treating employes as men and brothers has resulted in a corps of loyal, industrious and highly capable department heads and employes, making our organization an ideal of efficiency.

The loyalty of our employes was given forcible expression during recent years when labor difficulties were rife and agitation and unrest seemed the natural state of affairs. Throughout this period when so many firms found it difficult to operate with any degree of satisfaction, our operations were continued unhampered with no indication of labor trouble. This shows the keen loyalty and respect we merit from those who are closely associated with our organization and who consequently know us most intimately.

Conspicuous in our every department is unity of purpose. We are working hand-in-hand, closely co-operating in every way to furnish Kellogg customers with the best plants that can be produced at the lowest possible prices consistent with high quality and to render every service necessary to their complete success with Kellogg strawberries.

A Kellogg Everbearing Plant in Full Fruit
PHOTOGRAPHED OCTOBER 15^TH

PROGRESSIVE
The Universal Everbearer

J. R. REASONER
Originator of Senator Dunlap
and Dr. Burrill

Rev. J. R. Reasoner, Originator of the World-Famed Senator Dunlap and Dr. Burrill Varieties, Endorses Kellogg Statements and Methods

The following tribute from Rev. J. R. Reasoner, veteran strawberry grower and originator of Senator Dunlap and Dr. Burrill, two of the most popular varieties ever introduced—(each the result of many years of untiring effort in scientific crossing and breeding)—should be of special significance to every one who grows or contemplates growing strawberries. Dr. Reasoner is of quiet, unassuming disposition. To know is to love, respect and admire this grand old gentleman to whom honor and right are paramount. He has been acquainted with us for years and his selection of our Company to present to the world Dr. Burrill, the Million Dollar Strawberry, was a substantial expression of the tribute presented below. Read his letter:

Urbana, Ill., August 10, 1921.

R. M. Kellogg Co.,
Three Rivers, Mich.

Gentlemen:

For many years I have read with considerable interest “Great Crops of Strawberries and How to Grow Them” and have been very favorably impressed with your fair, honest descriptions of varieties and the scientific methods under which Kellogg Pedigree Plants are produced. Your claims of superiority impress me as being fully justified.

Your efforts in improving the strawberry, stimulating its culture and especially in encouraging the home strawberry garden are highly commendable. I am convinced that you are doing a wonderful work and that as plant breeders, you rank among the country’s great benefactors.

If I were twenty-five years younger and in good health, I would again engage in plant breeding but when a fellow reaches my age, he loses his recuperative forces.

My Senator Dunlap and Dr. Burrill were not financial successes to me counting the years of labor required to perfect them, but the satisfaction that they have been of such great benefit to humanity is ample compensation to me.

You have my best wishes for abundant success which you so fully deserve and I hope that you may realize your largest expectations.

Never have we known of a single instance in which a visit here failed to convince that everything is just as we represent or even better. The following is an extract from a letter written us by one of the officials of the Michigan Horticultural Department upon receiving our catalog:

“I have read your new catalog with much interest. It not only should attract present and prospective strawberry growers but its illustrations and descriptions give a very accurate idea of your different varieties as I have seen them growing on the Kellogg Farm.”

Kellogg Pedigree Plants and How They Are Produced

A juicy, tender sirloin costs more than a chuck steak; silver although it glitters is not as valuable as gold and you would expect to pay more for a wool garment than one of a lower grade fabric.

These comparisons emphasize the fact that any article of superior quality—whether food, clothing, luxury, or any commodity—even though sold at a higher price, invariably proves the best and most economical investment.

Ranking as ‘top-notchers’ in every test, dependable as Mother Nature herself and yielding berries of a quality unsurpassed in delicious flavor and smooth texture by anything in the fruit or vegetable kingdom, it is not surprising that Kellogg Pedigree Plants are the choice of such a vast majority of strawberry growers. Many of these growers too are shrewd, seasoned business men and women whose intimate contact with industry has taught them the folly of seeking bargains and the wisdom in investing only where quality is assured. Theirs is indeed a wise discrimination in selecting Kellogg Pedigree Plants for nowhere is the lack or presence of quality more convincingly shown than in strawberry plants at fruiting time.

We of course claim superiority for Kellogg Pedigree Plants. This you would naturally expect and our strongest claims would count for naught were they not verified by thousands who know and grow them. Throughout this book we have reproduced reports selected at random as representative of many which have come to us from growers whose interest in our plants exists merely because they have found them in every way the most profitable and desirable. If better plants were to be had they would readily plant and endorse them.

Reasons for Superiority

For every result there must be a corresponding cause. We have referred to the superior qualities of Kellogg Pedigree Plants. Now we are going to explain the reasons why these plants are superior both in plant growth and berry production.

Root of two-months-old legume plant showing numerous bacteria nodules. These vary in size, shape and number according to the age of the plant.

First Step in Crop Rotation

Follow us please through our regular process of crop rotation and soil preparation beginning just as we have finished digging and shipping a crop of Kellogg Pedigree Plants in May.

The ground on which these plants were grown is first plowed deeply (eight to nine inches) after which it is harrowed repeatedly both with spring tooth and disc. Following this it is packed with roller and the result is a perfect seed bed thoroughly pulverized the full depth of plowing. All vegetation which remained at the time of plowing has been cut up and crushed so as to decay rapidly.

The ground is then seeded to alfalfa and remains in this crop for three years. The first two years it is cut for hay. The third year the first crop is mowed and allowed to remain on the field as a mulch just as it falls from the mower blade. The second growth comes up through this mulch and the entire crop is then plowed under.

Value of Legumes

Alfalfa is a legume or nitrogen gathering plant. An examination of the roots of leguminous plants reveals numerous bacteria nodules which vary in size, shape and number according to the kind and age of the plant. A very close relation has been found to exist between leguminous plants and the bacteria existing within these nodules. The plant furnishes the nourishment required by the bacteria while the bacteria in turn draw nitrogen from the air and render it available for the use of the plant. Nitrogen is essential to plant life. The plowing under and resulting decay of legume plants releases vast quantities of nitrogen into the soil where it may be absorbed and assimilated by succeeding crops.

The accompanying [illustration] shows the nodule development on the roots of a two-months-old legume plant.

Other Rotation Crops

Following the alfalfa, we sow a mixture of rye and vetch which is plowed under when the rye is in head and the vetch in bloom as at this time the vetch (which also is a legume) attains its greatest development of nitrogen nodules and the rye its greatest humus value. After this has been incorporated with the soil and a pulverized seed bed formed as before, it is seeded to a mixture of cow-peas and buckwheat.

[Larger illustration] (500 kB)

[Larger illustration] (500 kB)

The resulting growth seems almost magic for in a few weeks both the buckwheat and cow-peas are in bloom and the growth becomes so rank and dense that it is difficult if not actually impossible to progress far into the field afoot. Just before the seed ripens this growth is rolled down, cut up with disc and plowed under. The buckwheat adds humus and the cow-peas, (another legume), both humus and additional nitrogen. After this has been thoroughly worked into the soil and a perfect seed-bed again formed fall has arrived and the ground is seeded to oats.

The Final Rotation Crop

Oats serves a double purpose;—provides to a certain extent a winter protection against the porosity caused by alternate freezing and thawing and its decay renders the soil mellow and easily worked.

During the winter a top dressing of stable manure is applied at the rate of fifteen tons per acre and the oats and manure are plowed under just as early as the soil can be worked the following spring. The manure furnishes nitrogen, potassium and phosphorus in quantities which with that already furnished by the rotation crops, makes a properly balanced plant food.

Again it is worked and with spring tooth and disc harrows and rolled until it forms a pulverized seed-bed and after being marked into rows and cross marked, it is again ready for Kellogg Pedigree Plants.

We Practice and Recommend Spring Planting

We practice what we preach by setting our plants in the spring exclusively (during April or May) as we have found through many years of experience that spring setting gives surest results in the North. In the Southern States plants may be set with success either in the spring or fall.

Kellogg Pedigree Plants,—Yearlings

Every spring the fields which have just produced plants are plowed at the close of our shipping season and put through our crop rotation process. This thoroughly renovates the soil and supplies in proper proportions nitrogen, phosphorus and potassium, the essential elements of plant food together with an abundance of humus, the medium through which plants feed. It is what might be termed a regenerative process because it actually renews or rebuilds the soil.

It is impossible to find any plants on the Kellogg farm more than one year old except in our testing and experimental beds, and the mother plants in our propagating fields. In digging plants for shipment all mother plants are thrown out. Only their offspring,—strong, sturdy, young runner plants, are used in filling orders. This assures Kellogg customers young blood, full of life and stamina. When such plants are set in the customer’s field or garden, growth is rapid and vigorous.

Kellogg Pedigree runner plant pruned and ready for packing. Vigorous, heavily rooted one-year-old plants of this type are responsible for the universal success of Kellogg customers.

Answering an Appeal for Moisture “When Nature Refuses”

During periods of drouth, our Skinner Irrigation System is relied upon as crop insurance. It’s value is not limited to furnishing moisture to Kellogg Pedigree Plants alone for it is just as frequently used in supplying moisture to our rotation crops.

Like the good Samaritan of Sacred History, it brings water from the nearby stream and applies it soothingly to the thirsty plants in the form of gentle, mist-like, refreshing rain which thoroughly saturates the ground to their very root tips. If drouth prevails at seeding time, its near-natural-rainfall insures prompt germination of seed which is necessary to a successful crop. It likewise is depended upon to furnish an uninterrupted supply of moisture ‘whenever Nature refuses’. Often it is the only means of saving the crop.

This system enables us to furnish Kellogg Pedigree Plants with moisture throughout the growing season, insuring unhampered and unchecked development both of plant and root systems.

With this dependable substitute for natural rainfall, the intense and prolonged drouth of 1921 (the most serious in many years) was not the serious matter with us which it otherwise would have been.

There is also another way in which our Skinner Irrigation System serves our customers, for it gives us an increased production of thousands of plants per acre. As the size of our plant crop bears a direct relation to the prices of Kellogg Pedigree Plants, you can readily see that this increased production is an important factor in enabling us to quote the low prices given on [Page 66] of this book.

Hoeing, Cultivating and Removing Blossoms

Our propagating fields are hoed and cultivated repeatedly during the growing season and all blossoms are removed as fast as they appear. We remove the blossoms from the everbearers just as late as we possibly can, but during the fall they blossom so profusely that this would require a small army. At that time however, they are firmly established and have a fully developed root and crown system and are therefore not unfavorably affected by these late blossoms and the few berries which develop.

Spraying

Dangerous insects and dangerously contagious plant diseases are strangers on the Kellogg farm. As precaution against any possible attacks by pests however, Kellogg Pedigree Plants are sprayed frequently during the growing season with Bordeaux mixture, arsenate of lead and lime-sulphur. This prevents the possibility of contamination of any nature.

Mulching

Our plants are mulched for winter to the extent that we are able to obtain material for mulching. The mulching is applied after the first heavy freezing in the winter. This protects the ground against alternate freezing and thawing. The mulching is removed in the spring before the plants are dug.

Digging

Every Kellogg Plant is freshly dug at time of shipment in the spring and practically every plant is packed and on the way to the customer within twenty-four hours after it is dug. We never dig plants in the fall and hold them in storage over winter for spring shipment as we do not believe in this practice and do not have any storage facilities of this nature.

Packing for Shipment

In packing Kellogg Pedigree Plants for shipment, we use only the highest grade sphagnum moss containing a proper amount of moisture. Larger orders are packed in wooden crates. Smaller orders are either wrapped in heavy moisture-proof paper or packed in strong corrugated cartons. Our packing methods are the most scientific and our containers the highest quality we can obtain.

Kellogg Pedigree Plants are tied into uniform bunches of 25 plants, each bunch containing a label bearing the name of the variety. We never furnish less than 25 plants of any variety, nor can we furnish plants except in exact multiples of 25; that is,—25, 50, 75, 100 and so on. By adopting this uniform size, our counting and bunching department is able to develop the highest efficiency.

Resulting Superiority

A striking contrast which tells more forcibly than words the value of our intensive soil preparation, cultural and packing methods is shown by comparing the health, vigor and productiveness of Kellogg Pedigree Plants with that of common plants. Such comparison proves conclusively that Kellogg Pedigree Plants are far superior to the ordinary.

Their stored up vitality enables them to survive for a long period in transit. Like storage batteries they are charged with energy which gives them a running start in the right direction.

If you feel tempted to set ordinary plants because they may be purchased at a trifle lower price, stop and ask yourself which eventually will be the more desirable—a big crop of fancy delicious berries such as Kellogg Pedigree Plants produce, or a small inferior crop with the satisfaction (if it may be called such) that the plants were a trifle lower in price.

Look ahead to fruiting time when this question may become a reality and let your better judgment influence you in placing your order for plants.

OUR MISTAKES

To deny making mistakes is a frank acknowledgment of retrogression or a movement toward ultimate failure. Yes, we make mistakes occasionally but what’s more, we make them serve as stepping stones to successful achievement rather than permitting them to remain as stumbling blocks to retard our progress.

We were gratified at the following voluntary tribute expressed in our office one day last summer by a traveling salesman who, although having called on us many times, had not succeeded in securing our order. In the course of his conversation he remarked: “There’s one thing I like about you people and that is your perfect frankness and the fact that you are just as ready to admit your mistakes as to boast of your achievements.”

While we make as few mistakes as possible, we can truthfully say that they result eventually to the interest of our customers as practically all are made and discovered in our testing and experimental plots. Any new method, plan or variety which emerges therefrom virtually has undergone a test of fire and more than made good.

In other words we never pass anything on to our customers until we have developed it beyond the experimental stage to a point where its value is unquestioned. In this way we constantly safeguard the interests of those who place their confidence in Kellogg Pedigree Plants and our Company.

Kellogg’s
PREMIER
THE PRIZE-WINNER AND MONEY-MAKER

Senator Dunlap
THE WORLD-WIDE FAVORITE

Dollars and Sense in Setting Kellogg Pedigree Plants

A question which frequently arises in the mind of the prospective strawberry grower is whether there actually is enough difference in plants to justify the difference in the prices quoted by different plant growers.

If you were to install some modern convenience in your home, would you not be influenced in your selection largely by the service you could reasonably expect from it based on its past reputation? You will agree this would be the logical basis of selection.

It also should be the essential consideration in ordering strawberry plants, as you are to depend upon them for a service just as distinct in terms of quality and quantity of berries produced.

Have you ever considered the very slight relation of “price” to “cost,” also how frequently the word “cost” is misused? An article purchased at a low price often is referred to as being “cheap” when eventually it may prove far more costly than a higher priced article of better quality.

Don’t be deceived into believing that low price represents real economy. There are many factors in addition to price which go to make up ultimate cost and low price very often indicates “cheap quality” resulting invariably in “high cost.”

The one satisfactory way to reconcile “cost” and “price” is to be absolutely sure that the price you pay enables the producer to embody quality in the article.

The following comparison furnishes an intelligent application of the question of economy in the purchase of strawberry plants:

Let us assume that you have a strawberry patch consisting of 2,000 plants divided into two sections, each composed of an equal number of plants of the same varieties. One section is composed of “cheap” plants. You know nothing about the fruiting reputation of their ancestors nor the conditions under which these plants were produced. In fact, for all you know they may have been taken from a fruiting bed. You simply know that they are strawberry plants and that you obtained them at a low price.

The other section is set to Kellogg Pedigree Plants for which of course you paid a higher price. Perhaps you felt that you were unwise in paying the difference as there may be no visible difference in appearance.

At fruiting time however, when each section tells its own story, you will find that the “cheap” plants will have absolutely no argument to offer in their defense as the Kellogg Pedigree Plants will far outyield them and the berries will be of much higher quality.

At the close of the fruiting season you’ll more fully appreciate the difference in “cost.” The “cheap” plants require setting, feeding, hoeing, cultivating and lodging (use of your ground) to the same extent as others. In return you have found them loafers while the plants which at first seemed expensive were constantly on the job at fruiting time producing loads of big fancy berries which found a ready market at profitable prices.

This comparison is being made right along by thousands who are thus brought to a fuller, stronger realization of the folly in being influenced to set “cheap” strawberry plants.

To the thinking person, it is a self-evident fact that Kellogg Pedigree Plants which are bred in conformity with Nature’s laws up to the highest possible standards, must be far more profitable and desirable than plants produced to meet a certain low price.

Kellogg Pedigree Plants although a trifle higher in price, really don’t “cost” as much as ordinary plants because their higher productiveness and better quality berries insures additional returns which justify an expenditure of many times the difference in “price.”

This is not an isolated comparison but applies in every case where the product is measured in definite terms. For example, suppose you have a cow which gives twenty quarts of milk having a high butter test and your neighbor one which produces but half this quantity having a lower test. It wouldn’t take you long to decide that your cow, even at double the price of your neighbor’s would be the more profitable.

It’s quite true that you can obtain plants from various sources, often at prices much lower than we can possibly quote. Kellogg Pedigree Plants however are not grown to meet such competition. They are produced just as good as human understanding of science will permit. As explained on [Pages 11] to [15] inclusive, everything necessary in the way of plant food, moisture, cultivation, also protection against insects and disease, is furnished just when and as required to insure the most healthy, vigorous growth and development both of plant and fruit systems.

We never make up our price-list until late in the fall when all requirements have been fully supplied and the plants have snuggled down for their winter nap. Prices then are based on the size of the crop, cost of producing, plus the small profit to which we are entitled.

If you grow or intend growing strawberries either to supply your own home or for profit, remember; the use of ground, cost of labor, fertilizers, etc., is the same whether you set plants of unknown fruiting qualities or Kellogg Pedigree Plants which are absolutely dependable for crops and profits. The strain of plants you set is a big factor in determining your results at the close of the fruiting season.

Kellogg’s Free Service

Even if you don’t know the first thing about strawberry growing, you can grow Kellogg strawberries successfully right from the start by following the instructions given on [Pages 47] to [58] inclusive.

And should you encounter individual problems in your strawberry work, a letter to Kellogg’s Free Service Department will bring you reliable advice quickly whenever you find it necessary to ask for information. This service is ABSOLUTELY FREE.

So don’t let lack of experience prevent your enjoying Kellogg strawberries to the full. If you never have grown them, resolve right now to begin this year and as a final caution:—Send us your order early to avoid the disappointment which invariably results from delay in ordering until our plants are all sold.

Kellogg Pedigree Plants Represent the Greatest Plant Value per Dollar
because
They Produce the Greatest Dollar Value per Plant

“The heavy frosts late this spring killed about all the fruit in this vicinity but my strawberry patch resisted the frost and produced a very satisfactory crop. The patch which measures only 30 x 45 feet yielded 172 quarts of which we kept record and besides, the children were in the patch frequently and ate all they wanted. Several friends whose berries were ruined by the frosts couldn’t understand why my patch did so well and I told them where I got the plants and advised them to set Kellogg Pedigree Plants if they want to be sure of a berry crop.” J. T. Counts, West Virginia.

“The Kellogg Pedigree Plants I received from you last spring were grown hill system and today I have the finest strawberry patch I ever have seen. One strawberry grower who has seen my patch says I will have an average of two quarts of berries per plant from the entire patch.” F. J. Dolby, Ohio.

“From 600 Kellogg Pedigree Plants, we sold 564 quarts of berries this year and in addition, used a great many ourselves. Not a quart was sold for less than 30 cents. They certainly were fine berries and everyone who saw the patch remarked at the beauty of the berries and such unusual productiveness.” Mrs. Arthur Smith, New York.

“From one-twentieth of an acre of Kellogg Pedigree Plants, I picked 432 quarts of the finest strawberries we ever have seen. This is at the rate of nearly 9,000 quarts per acre and if it isn’t ‘going some,’ I don’t know what would be considered a big crop.” James M. Reeds, Indiana.

“Kellogg Pedigree Plants are the best I have ever received or seen. I get 40 cents per quart for all the berries I care to sell.” Mrs. L. B. Brozelton, New Mexico.

“My Kellogg Pedigree Plants have produced an excellent crop of fancy berries this season which I sold at 30 and 35 cents per quart. As this was a new venture, I certainly am well pleased with results. By growing Kellogg Strawberries the Kellogg Way anyone can meet with success.” H. F. Weatherhead, Vermont.

Two varieties you can absolutely bank upon:—Kellogg’s Marvel, (The Marvel of Beauty and Productiveness), and Kellogg’s Delicious, (The Strawberry That Satisfies). Read their descriptions on [Pages 22] and [23].

Kellogg’s Delicious Shortcake

Kellogg’s
Delicious
The Strawberry That Satisfies

Descriptions of Standard Varieties

Kellogg’s Delicious
The Strawberry That Satisfies

MALE OR BI-SEXUAL (B)
(For photo-engravings see [Front Cover] also [Pages 4], [20] and [21])

There is perhaps no more difficult feature connected with the introduction of a new variety than the selection of an appropriate and suggestive name.

We might have named this new origination “Productive” because it is such a wonderful producer. In fact, it is really wonderful in so many ways that “Wonderful” also would have been an appropriate name, yet neither were sufficiently expressive.

This wonderful new mid-season bi-sexual variety which we are offering this year for the first time, is really self-named and it gives us great pleasure to introduce it to you as Kellogg’s Delicious, (The Strawberry That Satisfies).

Dee-licious! Unconsciously,—almost involuntarily, a taste of its berries compels this exclamation for never have you tasted anything more lastingly delicious.

We began testing Kellogg’s Delicious several years ago. Its wonderful productiveness and the supremely delicious flavor of its berries impressed us so favorably that we immediately communicated with the originators, asking for a full and complete description of the variety as it grew and fruited with them. To our satisfaction, they informed us that their experience was practically identical with ours.

Kellogg’s Delicious is the result of scientific crossing and breeding. It was originated by Travis Brothers, Cleveland, N. Y. and their description of this variety is so true to life as it has grown and fruited with us, that we are presenting it with our stamp of approval:

You too, can grow big, fancy, “KELLOGG’S DELICIOUS” Strawberries. It’s easy, profitable and lots of fun. Try it and become convinced.

“Kellogg’s Delicious is the most promising mid-season bi-sexual strawberry grown today. It thrives in practically all soils and climates. The plants are vigorous and healthy and root very deeply. Foliage is beautiful dark green and exceptionally resistant to leaf spot. It is enormously productive and the berries of the last picking are nearly as large as the first. Even in poor soil it will produce a large crop of good sized berries. Berries are uniformly large and fancy, dark red throughout from surface to center and exceedingly easy to pick and hull. They are produced in large clusters on strong, sturdy fruit stalks. Their flavor is delicious beyond description, hence its name.

You cannot recommend Kellogg’s Delicious too highly as its performance more than justifies your most eloquent endorsement.”

We have thoroughly tested Kellogg’s Delicious for several seasons and now are offering it to our customers with the full assurance that it will produce berries of more delicious quality than any other variety of its season and that it is not exceeded in productiveness by any other mid-season variety.

The commercial grower will find it highly profitable because its berries are large and firm and ship and carry splendidly. It also is one of the very choicest and most economical varieties for the home garden as its berries are so sweet, mild and delicious that they are thoroughly relished as dessert even when served with little or no sugar.

Basing our opinion on its performance with us and with the originator under conditions entirely dissimilar, we have the strongest assurance that this is destined to become one of the world’s most popular and most widely grown varieties.

In setting Kellogg’s Delicious, you are assured strong, vigorous plants and big crops of fancy, delicious berries and when it begins fruiting in your own field or garden you’ll say, “Delicious, I’m glad I met you.”

There is sure to be an overwhelming demand for plants of this variety. We cannot too strongly advise that you order early. Delay will probably result in your order reaching us after these plants are all sold. Avoid this disappointing experience by sending us your order as early as possible.

For prices of Kellogg’s Delicious plants see [Page 66], column 4.

Kellogg’s
Marvel
The MARVEL of BEAUTY and PRODUCTIVENESS

MALE OR BI-SEXUAL (B)
(For photo-engravings see [Back Cover] also [Pages 5] and [24])

We never introduce any variety until thorough and extensive tests have convinced us that it is superior to any other variety of its season. As proof of this assertion, we proudly refer to the universal and unrivalled success of new originations which we have introduced in the past.

At last we have found the superior late bi-sexual variety, Kellogg’s Marvel, (The Marvel of Beauty and Productiveness), which we predict will assume leadership among late varieties just as Kellogg’s Premier ranks supreme in the extra-early list.

Kellogg’s Marvel is a strong, late bi-sexual of the same season as Kellogg’s Big Late. The plants grow to enormous size, develop big, robust roots and crowns, are extremely hardy and vigorous and withstand drouth to a remarkable degree. The foliage is bright snappy green, its tough leaf tissue rendering it resistant to leaf spot, insects and weather extremes.

Its marvelous productiveness, the beauty and exquisite flavor of its big, bright, blood-red berries and its strong, healthy, vigorous plants combine to make Kellogg’s Marvel as nearly 100 per cent strawberry perfection as it is possible to obtain.

Kellogg’s Marvel originated with Percy Schuchardt of North Lake, Wisconsin, who furnishes the following description and information:

“I discovered Kellogg’s Marvel seven years ago, about the middle of July in an old sod. The plant growth was so strong that it had practically choked out the grass. I removed six plants to an old flower bed for want of a better place to propagate them and although this original plot has never been weeded, watered, fertilized or cared for in any way since the first season, it has fruited well every year for the past six years and is still in commission, producing some fine large berries this season.

Kellogg’s Marvel is undoubtedly a cross of Senator Dunlap and Warfield as I fruited these two varieties for years prior to the discovery of the Kellogg’s Marvel seedling and I had the only strawberry patch in this vicinity.

The foliage of this variety resembles its presumable parents but is much taller and in plant growth, it is the strongest I ever have seen.

It is the most productive variety that I know of, outyielding all others here two to one.

The berries have a slight neck like Senator Dunlap but are firmer and longer than either Dunlap or Warfield. Their quality is excellent—far better than any other strawberry I have ever tasted. They are beautiful dark red clear through and equally splendid for all purposes. We use them exclusively in our hotel.

My admiration for Kellogg’s Marvel grows stronger every year. I consider it practically a ‘fool proof’ variety—one which may be planted anywhere with assured success.”

“Hats off” to Kellogg’s Marvel, the Marvel of Beauty and Productiveness

Just think of it—the offspring of Senator Dunlap and Warfield, two of the very best of the old-time standard varieties. This alone is sufficient to commend Kellogg’s Marvel if nothing more were said of it.

The photo-engravings shown on [Pages 5], [24] and [Back Cover] give only a slight idea of the size, color and beauty of Kellogg’s Marvel strawberries as it is impossible to reproduce on paper their remarkable splendor.

We have tried to be ultraconservative in our description of this variety but we simply couldn’t—the variety wouldn’t permit. Plant Kellogg’s Marvel this spring and you’ll acknowledge that it merits a more glowing description than we have presented; that this variety really is “The Marvel of Beauty and Productiveness.”

We anticipate a much greater demand for plants than we can possibly supply and our caution, “order early to avoid the disappointing, sold-out experience,” applies with special significance to this variety.

For prices of Kellogg’s Marvel plants see [Page 66], column 4.

Kellogg’s
Marvel
The MARVEL
of BEAUTY and
PRODUCTIVENESS

Dr. Burrill
The
Million Dollar
Strawberry

Kellogg’s
PREMIER
THE PRIZE-WINNER AND MONEY-MAKER

MALE OR BI-SEXUAL (B)
(For photo-engravings see [Pages 16] and [52])

Kellogg’s Premier today is unquestionably the most popular and most widely grown extra-early variety. Its popularity is well earned and deserved, for no other variety of its season can boast its equal in productiveness, size and quality of berries and adaptability to all soils and climates.

Kellogg’s Premier is a strong growing bisexual and although classed as extra-early because of its unusually early ripening, it perhaps has the longest fruiting season of all standard varieties; an ideal pollenizer for early, medium and late pistillates.

The plants grow large, root deeply and indicate no preference as to soil or climate, thriving everywhere and withstanding drouth to a remarkable degree.

The foliage is tall and heavy, forming a canopy-like protection for the great clusters of mammoth berries which are produced beneath on long, strong fruit stalks. The berries are large, deep red, beautifully formed and of mild, yet most delicious flavor.

Its fruiting capacity is so great as to seem almost magic and in quality its berries outclass all other varieties of its season. Everyone who has grown Kellogg’s Premier or seen this variety in fruit agrees with us that it is indeed “The Prize-Winner and Money-Maker” of all extra-early varieties.

For prices of Kellogg’s Premier plants see [page 66], column 3.

“Have just finished picking my Kellogg’s Premier and although this County ships 40 to 60 cars of strawberries daily, my Premier berries made the ‘hit of the season’. I had many opportunities to sell my entire patch for next season, prospective buyers telling me just to name my price.” J. Lloyd Sterling, Maryland.

“Never, during my 37 years’ experience in growing strawberries, have I found any variety that in yield and quality of berries could equal Kellogg’s Premier. My Premier berries sold readily, in fact were in great demand, at an advance of 10 cents per quart over market prices.” Arthur Bickford, Illinois.

“I am very highly pleased with your Kellogg’s Premier. My plants of this variety produced berries last season which laid side by side ran 18 berries to the yard. This variety is certainly all you claim. I am considered the leading authority on strawberries in this vicinity and always recommend Kellogg Pedigree Plants.” F. W. Burlingame, Ohio.

“I have nothing but the highest praise for Kellogg Pedigree Plants. Am especially pleased with Kellogg’s Premier and Dr. Burrill—both ‘Stem Winders’. They are even more than you claim for them.” J. F. Dowell, Oklahoma.

“Our Kellogg’s Premier and Dr. Burrill produced the most beautiful strawberries we ever have seen. Picked about 250 quarts from only 175 plants.” Oscar Larson, Illinois.

“Dr. Burrill is a most wonderful variety. From only five rows 135 feet long, we have all had we could use at home and realized over $41.00 from the surplus berries this season.” M. S. Wiman, Kansas.

“I find Dr. Burrill a strong, vigorous grower, excellent producer and splendid drouth resister.” L. B. Hibschwiler, New York.

“Kellogg Pedigree Plants are fine, especially Dr. Burrill. They are truly wonderful,—such large vigorous plants and such heavy fruiters.” Mrs. Frank L. Jones, Maine.

“Am selling my Dr. Burrill strawberries at 40 cents per quart. They are very large and fancy. I cannot speak highly enough of Kellogg strawberries.” J. E. Parsons, Ontario.

Dr. Burrill
The
Million Dollar
Strawberry

MALE OR BI-SEXUAL (B)
(For photo-engravings see [Pages 25] and [53])

Dr. Burrill embodies all desirable qualities necessary to constitute an ideal mid-season variety with none of the undesirable features so frequently present.

This strong, mid-season bisexual was originated by J. R. Reasoner, (originator of Senator Dunlap), and although resembling Senator Dunlap in some respects, it is a separate and distinctly superior variety.

The plants grow large, are heavy crown-builders and prolific runner makers, making it equally desirable for any system of culture. Its dense foliage forms ample protection for the berries.

Outstanding among its many desirable characteristics is its enormous productiveness, for at fruiting time the plants are simply a mass of blossoms and fruit.

The berries are dark red, deliciously flavored and of firm texture—unsurpassed for canning or shipping. Their bright green calyx, golden seeds and beautiful color of the fruit form a striking color contrast which compels more than passing attention.

Dr. Burrill succeeds everywhere. A profitable variety for the commercial strawberry grower—also desirable for the home garden. For prices of Dr. Burrill plants see [page 66], column 3.

Magic gem
THE GEM OF PERFECTION

MALE OR BI-SEXUAL (B)
(For photo-engraving see [Page 36])

Magic Gem is of Western origination and in plant growth is a typical representation of the rugged characteristics which symbolize its native section.

Although born in the West however, Magic Gem claims no preference as to soil or climate but has become a leading favorite in home gardens and with commercial strawberry growers in the North, East, South and West alike.

It is a strong mid-season bisexual, its blooming season extending over such a long period that it is successfully used for mating all except extra-early pistillates.

Magic Gem produces abundantly and matures practically every berry. Its berries are large, dark red, with seeds deeply embedded in the flesh. Their firm, solid texture makes them ideal for canning or shipping to distant markets. Crowned with beautiful, well-formed calyxes which remain fresh and bright for an unusual length of time after picking, they present a most attractive appearance when packed.

For home use or market, you will find Magic Gem a splendid medium-late variety. It has been appropriately titled, “The Gem of Perfection.” For prices of Magic Gem plants see [Page 66], column 3.

“Magic Gem is the best flavored berry I ever tasted. My Kellogg strawberries last season were the largest I have ever seen anywhere,—on the market, in the garden or on the farm.” W. D. Ferris, Georgia.

“Magic Gem is a splendid variety. I counted 56 berries on one of my Magic Gem plants and another plant of this variety must have produced at least 100 berries. My plants are not allowed to produce any runners.” W. Woodworth, Ohio.

“In the spring of 1918 I set 175 Kellogg Pedigree Plants in our garden, 100 of which were Magic Gem, planning on having only enough fruit for our own use. The next season, from this small plot we sold $42.25 worth of berries and besides used and gave away berries to the value of $13.65, making the total value of our crop $55.90. If I figure correctly, this is at the rate of over $2,400 per acre and is not so rotten, I’ll say. If we hadn’t sold our home and moved away, we no doubt would have had a splendid crop in 1920.” E. G. Whitley, New York.

“In your catalog, you picture some very attractive Magic Gem and Kellogg’s Prize berries but they are no better than berries I have grown of these varieties. Parties who told me I was foolish to pay your prices for plants when I could get plants from other growers for less, have changed their minds. Now they also want to set Kellogg Pedigree Plants.” F. Telford, Ontario, Canada.

“I cannot say enough in praise of Magic Gem, Dr. Burrill and Kellogg’s Premier, all of which are splendid varieties.” J. Berkshire, Connecticut.

“I have been growing Kellogg’s Prize for three years. This variety certainly is a wonder.” Mrs. Lillie Wildish, Wisconsin.

“Kellogg’s Prize is the greatest strawberry under the sun.” Mrs. Saathamp, Illinois.

“Kellogg’s Prize is by far the best berry I ever have grown.” H. S. Tucker, Missouri.

“Kellogg’s Prize is the greatest strawberry on earth. You have made a mistake in pronouncing it ‘wonderful.’ You should have said ‘magnificent’.” W. H. Openshaw, New Jersey.

“Kellogg’s Premier and Kellogg’s Prize can’t be recommended too highly.” J. W. Sims, Kentucky.

Kellogg’s
PRIZE
The Late Strawberry
Without a Fault

FEMALE OR PISTILLATE (P)
(For photo-engraving see [Page 28])

Kellogg’s Prize is a late pistillate, grows medium tall and spreading, roots deeply, is strong and hardy and succeeds everywhere. It is a consistently heavy fruiter.

Its berries are uniformly large, beautiful and delicious. They are produced in clusters beneath the heavy texture foliage which admits just enough of the sun’s rays to insure uniform color and ripening. Their deep crimson color splashed with dark red, together with their waxlike surface and beautiful calyx, make Kellogg’s Prize berries an object of beauty which words cannot describe. Their mild, delicious flavor once tasted, creates a lingering desire for more.

Kellogg’s Prize is a favorite in all sections. Its many exceptional merits combine to make this “The Late Strawberry Without a Fault.” For prices of Kellogg’s Prize plants see [page 66], column 3.

Kellogg’s
PRIZE
The Late Strawberry
Without a Fault