SPECIAL LECTURERS

The Special Lecturers have prepared written lectures for the Modern Business Course and Service, presenting results of their successful business experience.

Erastus W. BulkleyPartner, Spencer Trask & Company
Graduated from New York University in 1891; five years later receiving a degree from the New York College of Pharmacy. Following a short period of service with the Pennsylvania Railroad Company, he entered the service of Spencer Trask & Company, Investment Bankers, in 1898, as assistant manager of their Albany, New York, office. Six years later he was appointed sales manager of the New York City office; in 1906, he was admitted as a partner in that firm, and is at present an active member. He established the educational courses now in use by Spencer Trask & Company for salesmen and office employes. He is recognized among investment bankers as a close student of finance, especially of the methods of distributing securities to individual investors. Governor and Chairman of the Foreign Relations Committee of the Investment Bankers' Association of America, 1912-1915; member of the Advisory Board of New York University School of Commerce; member of the American Economic Association and of the American Academy of Political and Social Science.
Herbert S. CollinsVice-President and General Manager, United Cigar Stores Company
Born in Orleans County, New York; became a clerk in Mr. Whelan's cigar store, becoming the manager of the business; came to New York in 1900, and was one of the first salesmen of the United Cigar Stores Company; as sales manager Mr. Collins is credited with the development of window display in the United Cigar Stores; in the arrangement of goods visible from the sidewalk, he takes special interest, in order that it may dovetail with the other advertising of the store.
Henry M. EdwardsAuditor, New York Edison Company
Born in New York City; educated at College of the City of New York; had short experience in wholesale drygoods and fire insurance business; was connected successively with the office, manufacturing and selling organizations of John Anderson and Company, Tobacco Manufacturers; entered the employ of the Manhattan Electric Light Company, 1889, as bookkeeper; subsequently appointed Auditor of the company, and two years later was made Director and Secretary, which office he retained until the company, in 1900, was consolidated with the Edison Electric Illuminating Company; was in charge of the financial operations incident to the consolidation of all the companies forming the present New York Edison Company, of which company he was made Auditor; has been Chairman of the Accounting Committee of the National Electric Light Association, since 1907; author of "Electric Light Accounts and Their Significance;" has contributed to trade journals and other magazines, many papers on accounting and financial subjects and has delivered many addresses on these subjects.
Harrington EmersonEfficiency Engineer
Born in Trenton, N. J.; educated in Paris, Munich, Vienna, Athens; took the mechanical engineering course in Royal Polytechnic, Munich; professor in University of Nebraska, 1876-1882; after 1883 engaged in professional work with C., B. & Q., Union Pacific and Santa Fe Railways; now president of the Emerson Company, Efficiency Engineers; author of various important works which have had a strong influence on business methods, including "Efficiency" and "Twelve Principles of Efficiency."
Charles Ernest ForsdickController, Union Oil Company
Born at Greenwich, England; educated in the grammar schools there, later attended Morden College and the Shrewsbury Schools; came to the United States in 1888, and until 1893 was engaged in accounting work in the Southern States; then became affiliated with the accounting department of the Lehigh Valley Railroad Company in Philadelphia, of which company he became general bookkeeper; in 1901 Mr. Forsdick became associated with Haskins and Sells, certified public accountants in New York, with whom he remained for ten years; he became Associate at Large of the American Association of Public Accountants and a member of the Institute of Accounts, and was for four years a member of the faculty of the New York University School of Commerce, Accounts and Finance.
Orlando C. HarnAdvertising Manager, National Lead Company
Born in Dayton, Ohio; educated in Ohio Wesleyan University and in Cornell University; entered business as clerk in a retail book store, afterward engaged in newspaper and trade paper work; at one time advertising manager of H. J. Heinz Company; chairman, National Advertising Commission; for two terms president of the Technical Publicity Association; was the second president of the Association of National Advertising Managers; now advertising manager and chairman of the sales committee of the National Lead Company; originator of the "Dutch Boy" trade-mark.
A. Barton HepburnChairman Advisory Board, Chase National Bank, New York
Born at Colton, N. Y.; graduated from Middlebury College and received degrees of LL.D. and D.C.L. at St. Lawrence, Columbia and Williams College. Practised law in New York State, was appointed superintendent of the Banking Department for New York and later Comptroller of the Currency. In 1892 he was made President of the Third National Bank of New York, then Vice-President of National City Bank, and later President of the Chase National Bank of New York. He is director of a number of prominent financial, industrial and commercial organizations; trustee of Middlebury College and Rockefeller Foundation; member of New York Chamber of Commerce and various scientific and literary societies.
Lawrence M. JacobsVice-President, International Banking Corporation
Born in Sturgis, Michigan; graduated from the University of Chicago in 1899; was sent by the Government in 1900 to the Philippine Islands, China and Japan; in 1903 he entered the National City Bank of New York; in 1909 he was made foreign representative of the National City Bank; when the National City Bank acquired the International Banking Corporation and the International Bank, he was made Vice-President of the former and the President of the latter.
Jackson JohnsonChairman of the Board, International Shoe Company
Born in LaGrange, Alabama; entered the general store business in Holly Springs, Mississippi; for five years engaged in the wholesale shoe business. In 1898 moved to St. Louis, and was one of the leaders in organizing the Roberts, Johnson and Rand Shoe Company; President of this company until 1911, when the International Shoe Company was formed by the consolidation of the Roberts, Johnson and Rand Shoe Company and the Peters Shoe Company. In 1912 the Friedman-Shelby Shoe Company was purchased and became one of the sales branches of the International Shoe Company. Mr. Johnson was elected the first president of the International Shoe Company, a position which he held for five years, and until he was chosen chairman of the board the position which he now fills. Is director in the First National Bank in St. Louis and the St. Louis Union Trust Company; member of the Board of Trustees of Washington University. For two terms, ending November, 1919, was president of the St. Louis Chamber of Commerce and during his incumbency the activities of this organization were greatly extended and intensified. During the war he served the Government as regional adviser to the War Industries Board.
Fowler ManningSales Manager, Diamond Match Company
Born in Texas; entered business as a traveling salesman; he left the road to join the inside sales organization of the Meyer Brothers' Drug Company, St. Louis, with a view to securing an insight into the methods employed in the sales management of a large successful business; specialized in sales organization and sales reorganization to broaden still further his experience in connection with specialty lines.
Finley H. McAdowPast President of the National Association of Credit Men
Born in Ohio; educated in Ohio; entered Chicago Branch of Chas. Scribner's Sons as bookkeeper; two years later he became Assistant Superintendent and Cost Accountant for Racine (Wis.) Hardware Manufacturing Company; Secretary and Treasurer of Staver Brothers Carriage Company of Chicago; has long been associated with the National Association of Credit Men, having served with honor as Director, and President of the Chicago Local Association, and as Director, Vice-President and for two terms President of the National Association of Credit Men. He is a Lecturer on Credits in Central Y. M. C. A. of Chicago and Credit Manager of Skinner Brothers of Chicago.
General Charles MillerFormer Chairman of the Board, Galena-Signal Oil Company
Born in Alsace, France, Educated in France; given degree of A.M., Bucknell University; entered oil business, 1869, and had been President Galena-Signal Oil Company since its organization; director in over forty industrial corporations; entered the Civil War when twenty years of age; formerly Mayor of Franklin, Pa.; commissioned in National Guard of Pennsylvania, 1880, as Major; promoted to Brigadier General and Major General commanding the National Guard, retiring in 1906; decorated by French Government as Chevalier of Legion of Honor for eminent services to industry and commerce.
Melville W. MixPresident, Dodge Manufacturing Co.
Born in Atlanta, Ill.; at the age of twenty-one entered employ of Dodge Manufacturing Company of Mishawaka, Ind., and held various positions in the company; in 1894 he was elected Vice-President and General Manager, and in 1896 President of the company; was formerly President, American Supply and Machinery Manufacturers' Association; Vice-President from Indiana of National Association of Manufacturers; served two years as Mayor of Mishawaka, and later as member for Indiana of Louisiana Exposition Commission; was subsequently appointed by the Governor of Indiana as member of commission to investigate laws and conditions of woman labor and to recommend proper legislation in connection therewith.
Emmett Hay NaylorSecretary-Treasurer, Writing Paper Manufacturers' Association
Educated in Dartmouth College, New York Law School, and Graduate School of Harvard University; for four years Secretary of the Springfield (Mass.) Board of Trade; held honorary offices of President of the New England Association of Commercial Executives and Secretary-Treasurer of the American Association of Commercial Executives; later Secretary-Treasurer of the Western New England Chamber of Commerce; now Secretary-Treasurer of the Writing Paper Manufacturers' Association; also Secretary-Treasurer of the Cover Paper and Tissue Paper Manufacturers' Association; special lecturer before the graduate schools of Dartmouth College, Harvard and New York Universities; author of various magazine articles concerning the principles and possibilities of commercial organization work.
Holbrook F. J. PorterConsulting Engineer
Born in New York City; educated, Lehigh University; served successively with several industrial corporations, 1878-1894; western representative, Bethlehem Steel Company, 1894-1901; eastern representative, 1901-1902; Vice-President and General Manager, Westinghouse-Nernst Lamp Company, 1902-1905; consulting industrial engineer in independent practice in New York since 1905.
Welding RingExporter
Born in Cornwall, N. Y.; entered business in 1864 as clerk in an importing house; after spending a year in the importing establishment, spent several years in a grain and flour commission business; since that time has been engaged in exporting to Australia, New Zealand, South Africa and Europe; has visited all these countries, as well as China, Japan and the East Indies, and has studied their problems at close range; now senior member of the exporting firm of Mailler and Quereau; Director and Vice-President of the United States and Australia Steamship Company; member of the New York Chamber of Commerce and Chairman, Executive Committee of the Produce Exchange and Maritime Exchange; ex-President, Exporters and Importers' Association; Director, Foreign Trade Council; Trustee, Williamsburg Savings Bank.
Arthur Webster ThompsonPresident, Philadelphia Company of Pittsburgh
Born in Erie, Pa.; graduated in 1897 from Allegheny College with the degree of Civil Engineer; was rodman on location work for the Pittsburgh, Buffalo and Lake Erie Railroad; was appointed Assistant Division Engineer of the Baltimore and Ohio Railroad at Pittsburgh in 1900 and gradually rose until in July, 1916, he became Vice-President of this railroad in charge of Traffic and Commercial Development; is President of the Board of Trustees of Allegheny College and a member of the following scientific societies: American Railway Association (Vice-President); American Society of Civil Engineers; American Railway Engineering Association; Engineers' Society, Western Pennsylvania; American Academy Political and Social Science; is a director of the National Bank of Commerce and of the Citizens Company of Baltimore, and Chairman of the Board of Managers and Director of the Washington (D. C.) Terminal Company; member of the Special Committee on National Defense, of the American Railway Association; appointed by the Governor a member of the Maryland Preparedness and Survey Commission.
Frederick S. TodmanGeneral Manager, Hirsch, Lillienthal & Company
Born in New York City; educated in New York University, which institution later bestowed upon him the degree of Master of Commercial Science; Mr. Todman early specialized in the subject of finance with particular reference to the work of Wall Street and the Stock Exchanges. On these subjects he has written extensively for the magazines and the public press; author of "Brokerage Accounts;" in 1914 identified with the Financial Department of the New York University School of Commerce, Accounts and Finance.
John Conselyea TraphagenTreasurer, Mercantile Trust and Deposit Company of New York
Educated in New York University; became manager of statistical department, Standard Statistics Company, 1910; elected a director, 1914, and Vice-President of this company in 1915; became Assistant Secretary of the Franklin Trust Company of New York, 1916. He is now the treasurer of the Mercantile Trust and Deposit Company of New York; he is a trustee of the American Savings Bank, and secretary to reorganization committees of some of our largest railroad and street railway systems.
John WanamakerMerchant
At the age of fourteen was errand boy in a book store; later he became salesman in a clothing store; and at twenty-four founded a small clothing establishment in Philadelphia; in 1876 he established his general store in Philadelphia, and in 1896 revived the business of Mr. A. T. Stewart in New York; today the Wanamaker stores in New York and Philadelphia are among the largest of their kind; has been actively interested in politics and was Postmaster-General of the United States in President Harrison's cabinet, where his capacity for organization won him marked distinction; he has always been interested in philanthropic, religious and educational work; he founded the Presbyterian Hospital, and also the Bethany Presbyterian Church Sunday School; in 1912 he was given the decoration of Officer of the Legion of Honor by the French Government.
Walter N. WhitneyVice-President, Continental Grocery Stores, Inc.
Born in Elmira, N. Y.; educated in the Public Schools of Buffalo, N. Y.; began his business career in the Central Railway Clearing House; three years later he entered the service of the Larkin Company. Subsequently Mr. Whitney found his sphere in the advertising and selling departments, working his way through the various branches; in 1916 he originated and conducted an advertising and selling campaign that is said to have been one of the most successful campaigns in the history of Larkin Company. More than $3,000,000 worth of business was credited to that campaign. Later he was associated with the mail-order work of Merrell-Soule & Company, manufacturers of food products at Syracuse, N. Y. He is now Vice-President, Continental Grocery Stores, Inc.

Summing it up:

Isn't it true that many of the interests in your life are centered on your business progress? So much depends on your success or failure in business. Your daily bread, your social position, your ambition, the welfare of your family, everything you expect to be and have may be decided for or against you by your accomplishments in business.

Do you consider as seriously your plans of how you are to succeed as you do your plans of what success you hope to attain?

Surely, since so much depends on it, isn't it your duty to take advantage of every possible opportunity to better your conditions right now?

Briefly stated, the Modern Business Course and Service offers you a thorough training in practical business knowledge—a training that prepares you to become a better business man. It is helping thousands of other men in a dollars and cents way. It can help you too.

Our subscribers do succeed faster, do accomplish more, do make more money than the average business man. The evidence is overwhelming. The value of the Course and Service is established. No thinking man can doubt it.

The question is, are you willing to override the countless insignificant objections and consider

the one big fundamental reason why you should enrol? Are you willing to sacrifice a little time, a little money, a little effort in order to attain success in the biggest factor in your life—business?

If you have confidence in your ability, if your ambitions are sincere—you can't decide against it.

You will take this first step toward bigger business success now by joining the 145,000 other progressive men who are following the Modern Business Course and Service.

PRESS OF ANDREW H. KELLOGG CO., NEW YORK


ADVERTISEMENTS

The twenty-four volumes of Modern Business Texts are printed on dull finished paper and bound in Flexible Fabrikoid. Each volume is 518 x 712 inches in size and contains about 350 pages. They are adapted for constant use, can be slipped into the pocket and carried without any trouble. The volumes in themselves constitute a complete business library.

Cost Records as Profit Makers
The business that does not watch its costs is likely to have no profits to watch.

This shows the cover of one of the Talks in the Modern Business Series. You receive one of these Talks every two weeks with either a Modern Business Lecture or a Modern Business Problem.

BUILDING AN ORGANISATION

Prominent business men write these Modern Business Lectures, showing from their own experience how the principles treated in the Texts have been successfully applied by them.

SCUDDER'S SYSTEM TO "BEAT THE MARKET"

The solution of the 24 Modern Business Problems is optional with the subscriber. When he sends in his solution, the subscriber receives in return a personal letter of criticism and suggestions, together with a Model Solution of the Problem.

Coming as they do every month, these Letters contain so concise and authoritative a summary of all important factors affecting current business that they are proving of immense practical value to our subscribers.

FINANCIAL AND TRADE REVIEW

These reviews are issued monthly. Each review covers the current security market and analyzes securities, both individually and by groups. It discusses topics of business legislation and important current events and covers the production and prices of general commodities in a way which enables one to judge the trend of commodity prices.

Federal Income and Excess Profits Taxes
Modern Business Report List

These reports cover specific problems and are replete with forms and illustrations; they show how a particular problem has been worked out and are the result of special investigation.


List Of Changes

Transcriber's Note: Blank pages have been deleted. Some illustrations may have been moved. We have rendered consistent on a per-word-pair basis the hyphenation or spacing of such pairs when repeated in the same grammatical context. The publisher's inadvertent omissions of important punctuation have been corrected.

Other changes are listed below:

Page Change
3 [Advertisements listing added to table of contents.]
4 Frederic[Frederick] S. Todman, General Manager, Hirsch,
17 [Advertisements moved to end of publication; chapter header added.]
86 Sellings[Selling] stocks and bonds 94 Interpretation of liabilties[liabilities] 99 Honary[Honorary] degrees: Yale, A.M.,
106 of Minnesota Tex[Tax] Commission, 1907-1909,
107 Service Bureau in New York, 1916-1920[;]
108 former[Former] instructor in Accounting
114 advisor[adviser] to the War Industries Board.
119 Isn't lt[it] true that

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