THE GENERAL RULE
Reference has been made to the advice sometimes given news writers to tell who, what, when, where and why as soon as possible in the story. Investigation shows that if any such rule exists it is not generally adhered to. Facts that come under these heads are often subordinated to make the lead clear or to give the main fact added prominence. Every story must be considered by itself. If any strict rule can be laid down, it is this: Tell the main facts first, as clearly and forcibly as you can. Remember, however, on whatever plan you build your lead, to answer all the essential questions somewhere in the story. The story that tells who, what, when, where and why, and in addition explains how, is likely to be complete. As a reporter, run over these questions in your mind and see if you are prepared to give an answer to each.